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New Marketing Ideas

From Quote to Contract: Online Proposal Generators

July 11, 2012 by Carolyn Elefant

So, I’ve been thinking and teaching  about the 21st Century Retainer Agreement (for those who attended the last event, the ebook is coming soon; for those who missed it, we’re scheduling another webinar in August), specifically ways to streamline the drafting process.  Flat fee or one-off retainer agreements aren’t all that tough (my upcoming ebook […]

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Thank You Thursdays: You Never Know Whose Life You May Have Changed

July 5, 2012 by Carolyn Elefant

This  New York Times article about how a 13-year old’s interview with an Olympic hopeful motivated him to snag one of the last berths on the 1976 U.S. Olympic swim team is a reminder of the role of serendipity in our journey in life or law and the power of a genuine thank-you. Back in […]

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Advance Your Practice With FastCase’s FREE Advance Sheets

June 20, 2012 by Carolyn Elefant

With a torrent of information streaming through our email, social media channels and RSS feeds daily, most of us have become regimented in filtering.  We eyeball headlines, prioritize links from designated Twitter followers, strain articles without a particular tag or search term and use the delete key without mercy.  While our compulsive filtering immunizes us […]

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Photos Make the Website So Rock Them; Don’t “Stock” Them

June 14, 2012 by Carolyn Elefant

No, you’re not experiencing a bout of deja vu.  You’ve seen these photos or some similar iteration before.  The clay figures. The guy or gal sketching business charts on the glass board.  The inspirational road signs.  Fish jumping from one bowl to another.  Perhaps you stumbled across them online while browsing Google Images or in […]

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Lawyers Aren’t Just Subject to Ethical Advertising Rules, But Platform Terms of Service

June 8, 2012 by Carolyn Elefant

Sit in on any CLE on social media these days, and you’ll be privy to the laundry list of ethics issues that crop up when lawyers use social media.  But even though lawyers answer to a higher calling, we’re not immune from the rules that govern the masses online.  And increasingly, these days, the applicable […]

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Preliminary Results In: Facebook Ads Don’t Seem to Work

June 8, 2012 by Carolyn Elefant

Sometimes, a gut check works just as well as, or better than a guru.  More than two years ago, when Nolo  was a book publisher rather than a content source for  an marketing content provider, I blogged about whether lawyers should use Facebook to market a practice.  Ultimately, while I suggested that lawyers might play […]

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The $100 Start Up Is A Great Read For Lawyer StartUps

May 31, 2012 by Carolyn Elefant

Cruising the airport magazine stand while airing for the departure of my  flight to London last week, the cover of the Chris Guillebeau’s  new book, $100 Start-Up  caught my eye.  My ipad was already loaded with reading material, including Eric Ries’ Lean Start Up  which I’d put off reading for months, so I wasn’t in […]

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The Five Dollar Video

May 4, 2012 by Carolyn Elefant

Last week, I posted about Fiverr, where you can outsource a variety of minor tasks, from business card design to e-signature creation to others for just five bucks. I learned about the site via Solosez, where one attorney, Hieu Vu posted the video above, which was produced by seller. Granted, this particular video may not […]

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Flip It Good

May 1, 2012 by Carolyn Elefant

Today’s consumers are hungry for information, and as I’ve written before, an ebook generally fits the bill. Ebooks educate clients about their rights, while demonstrating your law firm’s expertise. Even if you’re an avid blogger, blogs aren’t exactly portable – so even compiling posts into a single document may buy you some added exposure. While […]

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Hire Fiverr

April 17, 2012 by Carolyn Elefant

Right now, there’s a conversation on Solosez.net about favorite uses for Fiverr, a site that bills itself as “the world’s largest marketplace for small services, starting at $5. Turns out, many solos are using Fiverr, with good success, for blog banners, photo retouching and other small projects. I’ve also seen services for business card design, […]

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