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New Marketing Ideas

Own Your Own Client Feeder System: Lessons of Trademarkia

April 12, 2012 by Carolyn Elefant

In both the first, and now second edition of Solo by Choice , I recommend the solo option as a way to “own, not loan” one’s talents. Yet the choice between ownership versus loan-ership isn’t unique to law practice.  It’s also one that lawyers increasingly confront in an era of crowdsourcing, a practice which at its […]

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Cash Mobs Put the Hype in Hyper Local Lawyering

March 27, 2012 by Carolyn Elefant

This past summer, I twice spoke about how hyper-local lawyering can save solos from the demise-by-automation predicted by Richard Susskind in the End of Lawyers. The long arm of technology may be powerful but it lacks the dexterity to crack local markets as effectively as personal relationships. Plus, lawyers have traditionally acted as pillars of […]

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Get in On the Ground Floor With Clients By Providing The Ground Floor

March 6, 2012 by Carolyn Elefant

Want to get in on the ground floor with a start up? One law firm, albeit a large one, Foley, Lardner is doing just that. According to the Chicago Business Journal, a new co-working space for entrepreneurs called Catapult just launched in Chicago, and its secured a home free of charge, courtesy of Foley. In […]

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Can a Law Firm Be a B-Corporation?

March 5, 2012 by Carolyn Elefant

For new lawyers in search of a practice area, social entrepreneurship is all the rage. For those unfamiliar with the term, social entrepreneurship is the business of using business to focus on and solve social problems rather than simply generating shareholder profits. Social entrepreneurship is an evolving body of the law, requiring knowledge of both […]

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Lawyers: Drop YOUR Business Card in the MyShingle Virtual Fishbowl!

March 1, 2012 by Carolyn Elefant

Note: You can either read through the entire post to learn more about this experiment, or jump right in and fill out this form to “drop” your business card into the MyShingle Online Fishbowl at Pinterest. If you drop your card before March 15, 2012, you’ll qualify to win one of two $75 Amazon gift […]

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Make Your Own Groupon: Sell One, Donate One

February 10, 2012 by Carolyn Elefant

While some may disagree, I stand by my original opinion that Groupon isn’t a great way for lawyers to market legal services. As I noted in the comments, a business model that requires any provider to share 50 percent of already deeply discount services doesn’t strike me as a viable business or marketing model, irrespective […]

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Blogging to Change the World

January 26, 2012 by Carolyn Elefant

Update (1/26/12, 11 am) Here’s Scott’s post, Un-Optimization, which was also referenced by Kevin. Read the post yourself, but as I interpret it, Scott argues you can’t have it both ways: if you write what you believe in or what is controversial, you take a chance that you will offend or drive others away. If […]

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To Blog Right, You Need to Imagine Your Audience

January 26, 2012 by Carolyn Elefant

Of all of the commandments of blogging, know and write for your audience ranks at the top of the list.  But for those who blog to silent crowds who never email or send comments, the primary source of information about our readers comes through statistical data generated by our stat counters on the popularity of […]

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MyPocketAttorney: Rock It or Block It?

January 23, 2012 by Carolyn Elefant

Ever intrepid tech-adventurer, Bob Ambrogi has uncovered yet another interesting find: My Pocket Attorney, a site that provides a  template that lawyers can use to create a branded mobile app for their law firm. Apps developed through the MyPocketAttorney suite of tools include features such as one-touch dialing so that users can call your office, […]

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There is Nothing Wrong With Trying, Failing and Being Honest About It.

January 20, 2012 by Carolyn Elefant

So, a lawyer walks on to Groupon, offers a $99 will, scores some coverage in the ABA Journal, sells 53 of the $99 will packages (with Groupon taking a 50 percent cut) and generates 150 calls and emails from other lawyers who are interested as well as some “uncharitable” commentary.  Now, he’s decided against using […]

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