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New Marketing Ideas

Three Lessons for Small Firms from Small Farms

June 27, 2011 by Carolyn Elefant

This New York Times article, Small US Farms Find Profit in Tourism does triple duty as an analogue for a law firm niche practice , business model and marketing idea. The Times reports on the trend of farmers creating additional streams of revenue in the form of bed-and-breakfasts, horse-rides and corn mazes to supplement their [...]

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Is $160,000 For A Solo Out of Law School Realistic or Rare?

June 24, 2011 by Carolyn Elefant

This past week, this refreshingly upbeat MSNBC piece, Law Grads Going Solo and Loving It (BTW, congrats to my fellow blogging colleagues, Susan Cartier-Liebel at Solo Practice University and Aaron Street at Lawyerist for the mainstream mention) has been receiving tons of buzz in the form of tweets and social media pass-arounds but very little [...]

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Summertime, Selling and the Solo

June 22, 2011 by Carolyn Elefant

So, it’s summertime for the solo, and surprisingly, the selling is easy. At least, I’ve always thought so. For starters, lots of law practices slow down, what with clients, other judges and lawyers on vacation and many lawyers have time on their hands. Moreover, with the economy in its current state, it’s a buyer’s market [...]

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A Tentative Thumbs Up for LawyerUp

June 17, 2011 by Carolyn Elefant

Update – 6/19/2011 – opposing views, end of post As proprietor of MyShingle, a hub for solo and small firm lawyers, I receive calls and emails every few days pitching the latest, greatest online marketing tools. When I don’t jump at the chance to hop into an affiliate relationship (which I don’t do ) or [...]

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Update on Video

April 28, 2011 by Carolyn Elefant

Here’s a round up post on my Legal Marketing Blawg posts on video. Using Skype for a Marketing Competitive Edge (March 21, 2011). Online Video Now First Stop for Consumers (March 29, 2011) Create a Free Search Story Video for Your Website(APril 12, 2010) Why Lawyers Should Incorporate Video into an Online Marketing Strategy (January [...]

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Update on Mobile Marketing

April 28, 2011 by Carolyn Elefant

Over at the Nolo Legal Marketing Blawg, I’ve written a series of posts on the growing trend towards mobile marketing. Because mobile marketing and apps continue to grow in popularity, I’m cross-posting some of my columns over here. Mobile Mommy Marketing (April 18, 2011) Create an App in A Snap (October 27, 2010) More on [...]

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Starting A Law Firm: Creating the Marketing Portfolio

February 23, 2011 by Carolyn Elefant

Diversify, diversify, diversify.  That’s the advice you’ll commonly hear if you’re investing in the market.  Well, that advice applies with equal force when you’re starting a law firm and investing in yourself.  Just as you need a portfolio for stock investment, so too, you’ll want a portfolio of activities by which to market your practice.  [...]

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Some Marketing Projects for 2011

December 21, 2010 by Carolyn Elefant

As you know, I post on legal marketing over at Nolo’s Legal Marketing Blawg. This past year, I wrote some fairly meaty posts on a variety of different marketing-relating initiatives for law practices that haven’t been covered with the same depth elsewhere. With the year winding down, why not take the time to look at [...]

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Are You Targeting the Clients You Want? Wordle Your Website to Find Out.

December 20, 2010 by Carolyn Elefant

Is your website working to target the clients you want? You don’t need a high-priced marketing consultant to figure out the answer. Instead, just Wordle it. Wordle is an online application that generates word clouds from text or website URLs that you provide, with more frequently used words depicted in larger fonts. In the past, [...]

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Real Solo Marketing Idea: A Pick Up for Your Practice

December 13, 2010 by Carolyn Elefant

Talk about turning lemons into lemonade. That’s exactly what Orange County, California solo Brian Pedigo did, when he converted a lemon of a pick up truck into a professional and tasteful mobile advertisement. Here’s the backstory, directly from Brian: I inherited this 1990 Ford F150 after my father in law passed away. We drove it [...]

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