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Niche Practice

Future Fridays: Hitch Your Niche To Another Law Firm

September 12, 2014 by Carolyn Elefant

The niche practice as the future of law is also yesterday’s news. Meaning that the benefits of niche practice have been well documented forever, nowhere more extensively than at Chuck Newton’s Third Wave Blog, which is jam packed with dozens of niche practice ideas. But I don’t like re-blogging old territory. So here’s a little […]

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Is “Birds of A Feather” Branding a Smart Marketing Practice for Law Firms?

August 5, 2014 by Carolyn Elefant

As the old adage goes, birds of a feather flock together. But does that mean that lawyers of certain feathers – whether it’s a gender, race, nationality or sexual preference – should flout them to attract clients of similar plumage? This question came to mind while reading this Gina Passarella’s Pittsburgh-Post Gazette piece about Pennsylvania law […]

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One Small Niche Practice, One Giant Leap for a Law Practice

July 29, 2014 by Carolyn Elefant

Be That Lawyer: Niche Practice for Lawyers from Carolyn Elefant   I’ve presented and written about the benefits of niche practice for solos on numerous occasions. It’s not a particularly original concept –many, many, many, others have covered this topic as well. In fact, the value of niche practice seems to be one lesson of […]

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How One Law Firm Found A Way To Do Work It Loves – And Pay the Bills

September 30, 2013 by Carolyn Elefant

A few months back, I offered a variety of ways that lawyers can do work they love even when it doesn’t pay the bills. So I was delighted to come across this Forbes piece on the Boston-based firm, Dhar Law. Founded by two brothers, Vilas and Vikas Dhar, the firm’s original mission was to focus […]

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Growing Solo, Part II: Satellite Offices – New York/New Jersey Family & Business Law & Litigation Attorney Andrew M. Ayers

September 9, 2013 by Carolyn Elefant

This post follows up on last week’s interview with Immigration attorney Amy Long who shared her experience on starting a satellite office. The post generated such positive feedback that today we’re interviewing another solo, Andrew Ayers on his experience expanding his Brooklyn, New York office to New Jersey.   To learn more about Andrew’s practice, which […]

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Growing Solo: Starting A Satellite Office – An Interview With Immigration Lawyer Amy A. Long

September 3, 2013 by Carolyn Elefant

If you’re looking for ways to expand or diversify your law practice, you might consider opening a satellite office like Immigration Attorney Amy A. Long who shares her experiences in the interview below. By way of background, Amy has practiced law at her own firm, The Law Office of Amy A. Long, PLLC, for four […]

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DogDay Afternoons for Your Law Practice

June 24, 2013 by Carolyn Elefant

If you know me from my social media circles, then you know that my heart belongs to my sweet, deaf sheepie Francesca (or SanFran-cesca as I’ve taken to calling her after several west coast trips last winter).  Best dog ever, SanFrancesca kept me company under my desk during the years that I worked from home, […]

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New Practice Area for Lawyers: Be A Privilege Shield

April 2, 2013 by Carolyn Elefant

The ABA Journal reports on a new practice trend for lawyers: acting as  privilege shield. As hacker attacks increase, companies are turning to lawyers to assist with initial investigations. While presumably lawyers bring substantive knowledge to the table and can help companies assess potential liability, they offer an even more valuable benefit: privilege.  Many companies […]

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Solos & StartUps: A Match Made in Heaven Or Clients from Hell?

September 7, 2012 by Carolyn Elefant

Solos and startups seem like an ideal match.  Most obviously, startups don’t have the cash to hire in-house counsel or expensive mega-firms and solos can offer competitive rates and flexible service.  Solos also have the ability to better understand and accommodate the demands of start-ups since solos are essentially start-ups themselves.  For these reasons, experts […]

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