My Shingle

Planning a Practice

A Departing Solo’s Post-Mortem on the Practice That Didn’t Cross the Finish Line (Part I)

August 21, 2012 by Carolyn Elefant

Editor’s Note: Sometimes solo practice doesn’t work out.  Recently, a member of one of my listserves shared one of the best and most objective post-mortem analyses of a solo practice that didn’t quite make it to the finish line.  Despite increasing momentum towards the end of the second year, the author (who has a family […]

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Companion Post to the Solo Practice That Didn’t Finish (Part II): The Marketing Plan That Started to Work

August 21, 2012 by Carolyn Elefant

Editor’s Note:  In the previous post, the solo lawyer who is transitioning out of his practice mentioned that his online marketing efforts were starting to bear fruit.  In this post, there’s a description of the activities that started the turn-around.  Don’t get the wrong idea – online marketing isn’t a silver bullet since if you […]

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