Social Media

Social Media v. Referrals: No long an either/or proposition

October 8, 2012 by Carolyn Elefant

If you’re a regular reader of this blog, you’re familiar with the perennial debate over whether social media or personal referrals are the best way to grow a business. Those who hail from the referral-based school of marketing contend that social media is a waste of time, attracting tire-kickers and dud clients. Meanwhile, those who [...]

Social Media and Lawyers’ Duty To Report

September 19, 2012 by Carolyn Elefant

By now, you may have heard via Simple Justice or Legal Ethics Forum about the news accounts of the public defender who lost her job after posting a photo of her client’s leopard-print briefs on her Facebook page along with a caption suggesting that the underwear was the client’s family’s idea of proper court attire. [...]

Should A Law Student Considering Solo Practice Blog Now? Yes, Yes & Yes!

July 3, 2012 by Carolyn Elefant

One of my readers, a 3L who’s planning to solo on graduation recently emailed this [paraphrased] question: What are your thoughts on a law student starting a blog in preparation of starting a firm? I understand that I’ll need to include disclaimers that I am not an attorney or giving legal advice, but can blogging [...]

Twitter and Other People’s Privacy

February 14, 2012 by Carolyn Elefant

This Saturday, February 18, 2012, I’ll be attending the Maryland State Bar Association’s Hanging a Shingle program. I’m participating not as a speaker (not asked) or as a way to promote my books, Solo by Choice or Social Media for Lawyers or this blog (I can’t, since the MSBA endorses neither), but simply as a [...]

Update on Video

April 28, 2011 by Carolyn Elefant

Here’s a round up post on my Legal Marketing Blawg posts on video. Using Skype for a Marketing Competitive Edge (March 21, 2011). Online Video Now First Stop for Consumers (March 29, 2011) Create a Free Search Story Video for Your Website(APril 12, 2010) Why Lawyers Should Incorporate Video into an Online Marketing Strategy (January [...]

Webinar on Social Media for Cornell Law School

October 5, 2010 by Carolyn Elefant

Tomorrow, I’ll be giving a webinar at Cornell Law School on how lawyers can harness the power of social media. Much as I love my alma mater, given that Cornell isn’t actually on the cutting edge of anything (except Cascadilla Gorge), I’m surprised at the level of interest in, and the expected turn out for [...]

Warning Our Clients About the Dangers of Oversharing on Social Media

May 27, 2010 by Carolyn Elefant

A while back, a colleague of mine had to deal with a client who fell squarely into the “with clients like these, who needs enemies” category. This client had shared copies of all of my colleague’s emails to him with of the opposing parties in the case. Worse, my colleague didn’t learn about the disclosure [...]

A Few Quick Bits – Google Search Videos and Practice Management Comparison

April 12, 2010 by Carolyn Elefant

I just wanted to mention a couple of quick resources. First, if you’re in the market for law practice management tools, check out this post by my Social Media for Lawyers co-author, Nicole Black. In particular, Nicole mentions this extremely useful ABA Comparison Chart of different LPM tools. Unfortunately, many of the companies didn’t provide price quotes, [...]

Solo Marketing Makeovers: What’s Your Advice?

February 25, 2010 by Carolyn Elefant

This month’s ABA Journal features a piece on the results of marketing makeovers provided to three solos brave enough to bare their practices for all to see. The article summarizes the advice given by two marketing experts to three different solos and follows up six months later to see how they’re doing. I had mixed [...]

Social Media or the Internet Alone Won’t Help You Find A Job

February 8, 2010 by Carolyn Elefant

Don’t get me wrong – I’m a fan of social media when used ethically and responsibly. Heck, I’ve got a book on social media for lawyers with Niki Black that’s coming out at the end of next month. As a shy person myself, I understand the appeal of social media: it’s easy. You don’t risk [...]

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