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Social Media

Social Media Brings Lawyers Back to the Future

December 6, 2009 by Carolyn Elefant

H/T Amy Campbell’s Weblog (I threw in this video because it’s somewhat related to my post but more so for marketing to a company.  My post relates to consumer marketing.  Read on and you’ll see what I mean). When it comes to social media, most lawyers aren’t first movers.  And in light of this recent [...]

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Your Blog On Social Media

November 10, 2009 by Carolyn Elefant

This is a quick video that my daughter, Elana helped me put together (don’t you love the blog in the frying pan?) that demonstrates how social media can be used to amplify blogging efforts.  That’s the topic I’ll be discussing today at the Avvo’s Mid-Atlantic Tour here in DC (I just noticed that Avvo launched [...]

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Should Lawyers Suggest Social Media to Clients As An Alternative to A Pricey Lawsuit?

October 22, 2009 by Carolyn Elefant

Whenever I get a call from a client who has a matter too small to justify my rates or referral to another attorney service, I’ll try to suggest alternatives.  In fact, like many lawyers, I keep a list of contact information and websites for legal aid and pro bono groups, law school clinics, small claims [...]

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Re-Release of Social Networking Group

October 14, 2008 by Carolyn Elefant

I’m releasing an updated version of my Social Networking for Lawyers Group.  This version contains some more information on Twitter, a diagram of the Social Networking Continuum and a sample email showing how you might approach online connections to develop an offline relationship.  If you’ve already downloaded the first version, you will automatically receive the [...]

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Social Networking Continuum

October 11, 2008 by Carolyn Elefant

I’ve just updated my online book on Social Networking — it should be available for download in the next day or two (if you’ve already downloaded a copy, you’ll automatically receive the update).  But I thought I’d share a diagram that I’ve included in the new version, which focuses on the intermediate step of taking [...]

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Twitter: A Downpour of Information But the Sun Always Shines

September 11, 2008 by Carolyn Elefant

[modified 9/12/08,6:30 am] Like some of my lawyer buddies on Twitter, I’ve noticed that I’ve had an increase in followers ever since JD Supra published this list of lawyers on Twitter.  While I’m flattered to have you all as new friends, don’t expect my tweets to give all that much insight on what I’m (or [...]

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NEW- Free e-book: Social Networking for Lawyers: The What, Why and How

July 27, 2008 by Carolyn Elefant

This past Friday, I hosted a proof of concept course on Social Networking for Lawyers.  As part of the course materials, I prepared a 30 page ebook, entitled Social Networking for Lawyers: What, Why & How that gives an overview of social networking tools for lawyers (the “what”), describes how these tools can help build [...]

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ABA Tech Show 2008 – How Technology Is Redefining the Attorney Client Relationship

March 18, 2008 by Carolyn Elefant

The most important thing that I took away from the ABA Tech Show doesn’t have anything to do with a gee-whiz gadget or gizmo that will increase productivity or help lawyers work less and earn more.  Instead, what I want to share are some of the trends that have taken hold of the profession and [...]

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Taking Online Networking Off the Grid

February 7, 2008 by Carolyn Elefant

Like most of my solo and small firm colleagues,  I’m a fan of online networking, i.e., building meaningful and trusted relationships through listserves, Linkedin.com and Facebook.com and blogs.  Not only do these online tools help us find clients or share our knowlege and expertise with others and improve the quality of the profession at large, [...]

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Building Relationships as a Way to Market

July 25, 2007 by Carolyn Elefant

At my Legal Blogwatch beat, I posted here about marketing through building relationships with other lawyers and prospective and existing clients. As I discuss, one tool that is faciliating relationship building is Face Book – so maybe it’s time that you got yourself an account.

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