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Update on Video

April 28, 2011 by Carolyn Elefant

Here’s a round up post on my Legal Marketing Blawg posts on video. Using Skype for a Marketing Competitive Edge (March 21, 2011). Online Video Now First Stop for Consumers (March 29, 2011) Create a Free Search Story Video for Your Website(APril 12, 2010) Why Lawyers Should Incorporate Video into an Online Marketing Strategy (January […]

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Webinar on Social Media for Cornell Law School

October 5, 2010 by Carolyn Elefant

Tomorrow, I’ll be giving a webinar at Cornell Law School on how lawyers can harness the power of social media. Much as I love my alma mater, given that Cornell isn’t actually on the cutting edge of anything (except Cascadilla Gorge), I’m surprised at the level of interest in, and the expected turn out for […]

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Warning Our Clients About the Dangers of Oversharing on Social Media

May 27, 2010 by Carolyn Elefant

A while back, a colleague of mine had to deal with a client who fell squarely into the “with clients like these, who needs enemies” category.  This client had shared copies of all of my colleague’s emails to him  with of the opposing parties in the case.  Worse, my colleague didn’t learn about the disclosure […]

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A Few Quick Bits – Google Search Videos and Practice Management Comparison

April 12, 2010 by Carolyn Elefant

I just wanted to mention a couple of quick resources. First, if you’re in the market for law practice management tools, check out this post by my Social Media for Lawyers co-author, Nicole Black.  In particular, Nicole mentions this extremely useful  ABA Comparison Chart of different LPM tools.  Unfortunately, many of the companies didn’t provide price quotes, […]

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Solo Marketing Makeovers: What’s Your Advice?

February 25, 2010 by Carolyn Elefant

This month’s ABA Journal features a piece on the results of marketing makeovers provided to three solos brave enough to bare their practices for all to see.  The article summarizes the advice given by two marketing experts to three different solos and follows up six months later to see how they’re doing. I had mixed […]

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Social Media or the Internet Alone Won’t Help You Find A Job

February 8, 2010 by Carolyn Elefant

Don’t get me wrong – I’m a fan of social media when used ethically and responsibly.  Heck, I’ve got a book on  social media for lawyers with Niki Black that’s coming out at the end of next month. As a shy person myself, I understand the appeal of social media:  it’s easy.  You don’t risk […]

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Social Media Brings Lawyers Back to the Future

December 6, 2009 by Carolyn Elefant

H/T Amy Campbell’s Weblog (I threw in this video because it’s somewhat related to my post but more so for marketing to a company.  My post relates to consumer marketing.  Read on and you’ll see what I mean). When it comes to social media, most lawyers aren’t first movers.  And in light of this recent […]

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Your Blog On Social Media

November 10, 2009 by Carolyn Elefant

This is a quick video that my daughter, Elana helped me put together (don’t you love the blog in the frying pan?) that demonstrates how social media can be used to amplify blogging efforts.  That’s the topic I’ll be discussing today at the Avvo’s Mid-Atlantic Tour here in DC (I just noticed that Avvo launched […]

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Should Lawyers Suggest Social Media to Clients As An Alternative to A Pricey Lawsuit?

October 22, 2009 by Carolyn Elefant

Whenever I get a call from a client who has a matter too small to justify my rates or referral to another attorney service, I’ll try to suggest alternatives.  In fact, like many lawyers, I keep a list of contact information and websites for legal aid and pro bono groups, law school clinics, small claims […]

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Re-Release of Social Networking Group

October 14, 2008 by Carolyn Elefant

I’m releasing an updated version of my Social Networking for Lawyers Group.  This version contains some more information on Twitter, a diagram of the Social Networking Continuum and a sample email showing how you might approach online connections to develop an offline relationship.  If you’ve already downloaded the first version, you will automatically receive the […]

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