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Taking Online Networking Off the Grid

February 7, 2008 by Carolyn Elefant

Like most of my solo and small firm colleagues,  I’m a fan of online networking, i.e., building meaningful and trusted relationships through listserves, and and blogs.  Not only do these online tools help us find clients or share our knowlege and expertise with others and improve the quality of the profession at large, […]

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Building Relationships as a Way to Market

July 25, 2007 by Carolyn Elefant

At my Legal Blogwatch beat, I posted here about marketing through building relationships with other lawyers and prospective and existing clients. As I discuss, one tool that is faciliating relationship building is Face Book – so maybe it’s time that you got yourself an account.

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The Best Reason Not To Believe The “Experts”

November 5, 2006 by Carolyn Elefant

Over at Lex Blog, Kevin O’Keefe posts about some of the negative reaction to his earlier discussion about how younger lawyers are using MySpace for advertising.  Seems that some marketing experts don’t find MySpace a sufficiently dignified or suitable marketing tool. While I find much value in the advice that practice management advisors and experts […]

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Make MySpace Your Space

September 26, 2006 by Carolyn Elefant

One of the keys to successful marketing is to find yourself a place which hasn’t been saturated by lawyers.  Thus far, MySpace is one of those spaces and as Kevin O’Keefe of Lex Blog reports, that’s why it’s been a successful marketing spot for 28 year old lawyer Anicia Ogonsky, otherwise known as legallyblondepa.  In […]

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