March 8, 2013
by Carolyn Elefant
Buying legal services can be confusing. Sometimes – in cases where work is unpredictable, or facts are unknown, opaque information may be acceptable. But for work that is commodity in nature or more predictable, there’s no reason not to make prices available to consumers – if not on your website, then at least in materials [...]
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Future Fridays
February 7, 2013
by Carolyn Elefant
For me, the above LegalForce brand concept — a scales of justice anthropomorphized — encapsulates all that excites me about the launch of the exciting new LegalForce business model conceived by lawyer/entrepreneur Raj Abhyanker that I attended last night in Palo Alto, California. For so long, images of the scales of justices have served as mindless [...]
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MyShingle Solo