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Tech & Web

Does Internet Advertising Drive Work for Online Businesses? Lessons for Virtual Law Firms, Courtesy of E-commerce

April 7, 2014 by Carolyn Elefant

How do you find clients for an online business – whether it’s an e—commerce shop selling a product like shows or magazines or gift baskets, or a website that offers services like web design or job placement or even legal services, through a virtual law firm? Not surprisingly, many online business’ customers come from heavy […]

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My Experience With Udemy

April 1, 2014 by Carolyn Elefant

After my last  failed attempt to offer a webinar, I decided to take a break.  Still, I wanted to present content on starting a practice in a different fashion than blog posts or books, and I wanted the ability to reach a larger audience than a Google Hangout would allow. So I began to explore […]

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A Few Notes About Evernote

March 7, 2014 by Carolyn Elefant

If you’re a regular reader of my blog, you know that I’m a practical technologist — which means that I use technology on a strictly need-to-know basis, learning only those features that support my immediate goals, while ignoring all others. I’m also an impatient technologist, which means that if I can’t figure out how to […]

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Can Lawyer-Specific Social Networks Succeed?

February 28, 2014 by Carolyn Elefant

Yesterday, Bob Ambrogi reported on the emergence of yet another lawyer-focused social network, this one called Foxwordy, which touts an invitation-only membership and “access to thousands of docs and clauses authored by experts” as two of its unique features. Of course, what’s also potentially unique about Foxworthy is that it may charge for membership (or […]

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Make Sure Your Website is Mobile Responsive – Lawyers and Law Service

January 10, 2014 by Carolyn Elefant

Mobile marketing is nothing new. Four years ago, I posted on the growing trend and the need for website redesign in a mobile-compatible manner. But back then, mobile was still a relative blip; now mobile has fully gained traction – though not everyone has kept pace (even MyShingle is not mobile optimized yet). This week’s […]

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Underneath Their Codes: Where To Look To Get the Website You Want

December 11, 2013 by Carolyn Elefant

Let’s say that you need a website for your law firm and you’re on a tight budget. So what are the options? You can’t afford some of the high-end, reputable vendors that serve law firms exclusively — and you’re not interested in a usurious three-year installment contract where you pay a small fee up front […]

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What Box Needs to Change To Serve the Legal Sector

November 21, 2013 by Carolyn Elefant

As Bob Ambrogi recently reported, Box.net is making a play for the legal industry by partnering with various legal service vendors for practice management platforms, legal research, billing, courtroom information management and productivity. And that’s great news. As a long time Box user — first, on the free platform beginning in early 2009 and bumping […]

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Keep Calm and Carry On With This Fun Freebie

October 21, 2013 by Carolyn Elefant

Every so often, I come across cool, completely FREE tools to share with readers — like PicMonkey for logo design, Wordle to create word clouds from text or PiktoChart.  What’s so great about these tools besides the price is that they’re not just a fun distraction, but they can be used to actually create something […]

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Hey Baby, Our Platform or Yours?

October 10, 2013 by Carolyn Elefant

  On the singles scene, a pick-up line like “my place or yours” isn’t likely to attract many takers.  But on the shingle scene (as in hanging-a-shingle), several different companies are betting that the proposition “our platform [not] yours” will resonate with solos and smalls.  In the past few months,  two relatively new companies – […]

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The Real Non-Lawyer “Ownership” Question: Who Should Own the Cloud-Based Law Tech Vendors?

September 26, 2013 by Carolyn Elefant

Will non-lawyer ownership of law firms become a reality in the United States? That’s the question raised by  Riverview Law’s  Andy Dawes’ presentation on alternative legal business models and non-lawyer owned firms at the  Clio User conference and summarized at length by Sam Glover at Lawyerist. Although the non-lawyer ownership question has enormous implications for […]

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