My Shingle

Tech & Web

Blogging By Myself, Blogging By Myself

November 13, 2012 by Carolyn Elefant

Because I’m a blogger, other lawyers frequently ask me questions like whether they ought to start blogging, what kinds of topics to select or what types of results to expect.  It’s a topic that I’ve presented on, written about (even a book!) and of course, blogged about. I can offer a myriad of tips and [...]

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Would You Recognize Your Own Website from Its Copy?

November 7, 2012 by Carolyn Elefant

If you’ve got five minutes to spare, I commend you to join Adam Smith Esquire’s  Bruce MacEwen in a round of “Guess Which Firm’s Website?” As Bruce describes:  The rules are simple: Pick three or four firms at random, visit their websites, and pretend you can’t see the logo identifying the firm. Try to guess [...]

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This Is What Happens When You Scare Solo and Small Firm Lawyers Away From the Cloud

November 7, 2012 by Carolyn Elefant

Many solo and small firm lawyers are still suffering the effects of Hurricane Sandy, reports the New York Law Journal.  Power outages of a week or more, left many solo and small firm lawyers unable to access files or communicate with the court.  What’s most unfortunate, is that the after effects of the storm could [...]

Read more Litigation & Courts: Policy and Practice 3 comments

Will Ability Will Prevail?

October 12, 2012 by Carolyn Elefant

If you have the time, take a few minutes to scroll through  How Technology Is Rewiring the Practice of Law,  a to-the-point and not to be missed presentation by Bob Ambrogi, my friend and former Legal Blog Watch  co-blogger. In addition to interesting statistics about the current state of the legal profession’s use of technology, [...]

Read more MyShingle Solo 1 comment

Future [of Law] Fridays: Neota Logic is Neat – But Why Not Make It Accessible to Solos?

July 13, 2012 by Carolyn Elefant

Update Note 7/19/2012: I had a chance to chat with Michael Mills of Neota two days ago. Neota is doing some really exciting work, and is definitely responsive and curious about opportunities in the solo/small firm market. Stay tuned… Editor’s note:  This is the first of a regular feature, Future of Law Fridays where we’ll [...]

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The Bar Associations Have Their Head In The Clouds When It Comes To The Ethics Of Cloud Computing

July 12, 2012 by Carolyn Elefant

In a recent post at Catalyst Secure , my friend Bob Ambrogi not only summarizes Massachusetts’ recent ethics ruling on lawyer use of cloud platforms, but provides a valuable public service with a round up  of ethics decisions from 11 other jurisdictions.  Like most states, Massachusetts permits lawyers to use cloud based products so long [...]

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Photos Make the Website So Rock Them; Don’t “Stock” Them

June 14, 2012 by Carolyn Elefant

No, you’re not experiencing a bout of deja vu.  You’ve seen these photos or some similar iteration before.  The clay figures. The guy or gal sketching business charts on the glass board.  The inspirational road signs.  Fish jumping from one bowl to another.  Perhaps you stumbled across them online while browsing Google Images or in [...]

Read more New Marketing Ideas 6 comments

Lawyers Aren’t Just Subject to Ethical Advertising Rules, But Platform Terms of Service

June 8, 2012 by Carolyn Elefant

Sit in on any CLE on social media these days, and you’ll be privy to the laundry list of ethics issues that crop up when lawyers use social media.  But even though lawyers answer to a higher calling, we’re not immune from the rules that govern the masses online.  And increasingly, these days, the applicable [...]

Read more Mistakes/What NOT To Do 1 comment

Preliminary Results In: Facebook Ads Don’t Seem to Work

June 8, 2012 by Carolyn Elefant

Sometimes, a gut check works just as well as, or better than a guru.  More than two years ago, when Nolo  was a book publisher rather than a content source for  an marketing content provider, I blogged about whether lawyers should use Facebook to market a practice.  Ultimately, while I suggested that lawyers might play [...]

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What Solos Can Learn From Legal Zoom: Value of the Subscription Service

May 30, 2012 by Carolyn Elefant

Having been out of the country last week and on travel the week before,  I missed out on the legal blogging commentary  on the Legal Zoom IPO.  But while there’s been passing commentary from observers on how the IPO may impact solos, with the exception of Scott Greenfield (who’s kind of a solo  but not [...]

Read more Client Relations 10 comments

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