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Future of Law Friday: Marketing With Menus

March 8, 2013 by Carolyn Elefant

Buying legal services can be confusing. Sometimes – in cases where work is unpredictable, or facts are unknown, opaque information may be acceptable. But for work that is commodity in nature or more predictable, there’s no reason not to make prices available to consumers – if not on your website, then at least in materials […]

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Could co-learning offer a rescue line for offline (live) CLE

March 7, 2013 by Carolyn Elefant

Earlier this week, Scott Greenfield asked whether live CLE can survive in a largely online, virtual world? After all, live CLE costs more to produce (room rental and potential travel costs for a speaker) and may attract fewer attendees because a live event doesn’t have the same flexibility as a watch-it-anywhere webinar. Yet, as Scott […]

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Future of Law Friday: API Your Law Practice for Future Growth and Collaboration

March 1, 2013 by Carolyn Elefant

A week or two ago, I observed that many lawyers are opting to use a combination of platforms for storage, practice management, client portals and other law office functions rather than settling on a single general solution.  The rise of API’s, or application programming interfaces that enable different systems to communicate seamlessly have been driving […]

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Logos on Spec, Revisited

February 21, 2013 by Carolyn Elefant

More than three years ago, I wrote one of my most popular and widely-circulated blog posts, Would You Work on Spec? Why Should Your Logo Designer.  My post listed several disadvantages to design contest sites like 99Designs (potentially poor quality submissions and possibility of stolen work), but mainly, I griped that it was hypocritical for […]

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Could 3-D Printing offer a new dimension for law firm business and marketing?

February 20, 2013 by Carolyn Elefant

At a time when law firms are replacing conventional printers with scanners to facilitate a move to a paperless practice and the cloud, three-dimensional printers might seem like a step backwards.  To the contrary, though, they’re rapidly becoming mainstream as the costs of 3D printing are declining faster  than anyone could have predicted with home-based […]

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Techno-powered Ethical Oversight for Lawyers – What Do You Think?

February 12, 2013 by Carolyn Elefant

Last month, Docracy , a slick  form-sharing platform launched a  Terms of Service  (TOS) tracker that monitors the TOS at over 900 social media sites.  Docracy’s new tool (which you can subscribe via  RSS feed ) is indispensable whether you’re a lawyer reliant on sites like Facebook or Twitter to market your practice or who […]

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The Age of the Poly-platformy

February 11, 2013 by Carolyn Elefant

Once upon a time, a law firm committed to a practice management system for life.  Whether TimeMatters, Amicus, Abacus, Needles or a paper-based numerical filing system set up by a law firm secretary, most firms opted for a single system, invested heavily in consultants to customize as needed and continued using the system for the […]

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The Dangers of the 19th Century Retainer Agreement

February 4, 2013 by Carolyn Elefant

OK, maybe this Engagement Agreement sample, extracted from a Start Up Law Firm Toolkit published by Lawyers Mutual North Carolina isn’t as outdated as the Pony Express.  Still, the engagement letter provision below, which seeks express client authorization for use of any modern day method of communication is so antiquated and short-sighted made me seriously […]

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Are data-driven matches between lawyers and clients always made in heaven?

January 30, 2013 by Carolyn Elefant

With the dawning of the Age of Big Data, increasingly, we’re seeing the rise of the data-driven match.  Yesterday, I came across a primitive example of this concept (primitive because it’s based on user-input rather than analytics); a new matchmaking site, Same Plate.com where users can select dates based on food preferences. Likewise, some colleges […]

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Continue Your Education with Skillshare.com

December 26, 2012 by Carolyn Elefant

When it comes to post-law school learning, most lawyers think of continuing legal education or CLE.  And while it’s important for lawyers to stay fresh on law-related developments in their respective practice areas, in these dynamic times, lawyers — and particularly solos — need to learn other skills as well.  While large firm lawyers or […]

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