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Could 3-D Printing offer a new dimension for law firm business and marketing?

February 20, 2013 by Carolyn Elefant

At a time when law firms are replacing conventional printers with scanners to facilitate a move to a paperless practice and the cloud, three-dimensional printers might seem like a step backwards.  To the contrary, though, they’re rapidly becoming mainstream as the costs of 3D printing are declining faster  than anyone could have predicted with home-based […]

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The Age of the Poly-platformy

February 11, 2013 by Carolyn Elefant

Once upon a time, a law firm committed to a practice management system for life.  Whether TimeMatters, Amicus, Abacus, Needles or a paper-based numerical filing system set up by a law firm secretary, most firms opted for a single system, invested heavily in consultants to customize as needed and continued using the system for the […]

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LegalForce: Forcing Law to Be Accessible

February 7, 2013 by Carolyn Elefant

For me, the above LegalForce  brand concept — a scales of justice anthropomorphized — encapsulates all that excites me about the launch of the exciting new LegalForce business model conceived by lawyer/entrepreneur Raj Abhyanker that I attended last night in Palo Alto, California. For so long, images of the scales of justices have served as mindless […]

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Are data-driven matches between lawyers and clients always made in heaven?

January 30, 2013 by Carolyn Elefant

With the dawning of the Age of Big Data, increasingly, we’re seeing the rise of the data-driven match.  Yesterday, I came across a primitive example of this concept (primitive because it’s based on user-input rather than analytics); a new matchmaking site, Same Plate.com where users can select dates based on food preferences. Likewise, some colleges […]

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The Siren’s Song of the Unlaw Firm: Will Today’s New Business Models Help Solos…or End Their Careers?

January 25, 2013 by Carolyn Elefant

Call it the un-law firm.  As big law crumbles and some solos struggle to compete with national non-lawyer providers like Legal Zoom, new business models for law firms are cropping up to fill the void.  From Virtual Law Partners  and  Rimon Legal  to branded networks of solos and franchise offices, alternatives to the standard law […]

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Open Letter to New Lawyer: You should be dragging me into the 21st century not the other way around

January 17, 2013 by Carolyn Elefant

Dear New Lawyer, At 48 years old, I am old enough to be your mother.  And you should be ashamed of yourself.  Here you are, coming to me for a legal job when you don’t know the first thing about RSS feeds, blogging (reading them, let alone writing them), Twitter, Pinterest or YouTube.  And what’s […]

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Serving The Needs Consumers Didn’t Know They Had

January 10, 2013 by Carolyn Elefant

So, I’m finally back to work and blogging after some highly aggressive bout of flu or sinusitis knocked me off my feet for almost five days.  When my symptoms reached the point where I felt too nauseous and feverish to leave my bed, I knew that it was time to seek medical help. As has […]

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The Future of Law: Been there, done that, let’s do it better.

December 31, 2012 by Carolyn Elefant

As the saying goes, there’s nothing new under the sun.  What law profs and thought-leaders tout as “the future of law” — from non-lawyer representation or nonlawyer ownership of firms  and form-based, assembly-line style or virtual law practices (for the record, not all virtual practices follow this model) — have their roots in legacy models that the […]

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Quick Thoughts on E-Newsletters and E-Annual Reports: Time to Send is Now

December 18, 2012 by Carolyn Elefant

Because I’m an avid blogger, for years, I resisted sending an electronic newsletter as part of my law firm marketing portfolio.  If potential clients wanted a sample of my legal analysis, they could follow my blog, I reasoned.  Plus, I assumed that my newsletter would get lost in the hailstorm of big firm client alerts […]

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Free Products in Your Law Practice: Work Them or Shirk Them?

December 13, 2012 by Carolyn Elefant

Free Stuff for Going Solo; an excerpt from Launching a 21st Century Law Practice from Carolyn Elefant Free stuff abounds for lawyers starting or running a practice.  From document sharing platforms to conference call services to websites to legal research, the cost of running a law firm is nosediving.  Free products are also proliferating; my […]

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