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A Great Video Ad To End the Year:

December 26, 2007 by Carolyn Elefant

I posted on this video here. In my view and for the reasons I described in that post, it’s hands down the best and most effective lawyer ad that I’ve seen this year, rivalling my favorite ad of 2006, by criminal defense attorney Allison Margolin, that I wrote about here. Lights, camera, action – are […]

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Will Video Kill the Blogging Stars?

January 19, 2007 by Carolyn Elefant

I always loved this song, Video Killed the Radio Star.  But I never thought I might be witness a paraphrased version of it someday. Specifically, is video going to kill the “blogging stars” – and maybe even the “lawyer stars?” Consider this trend.  Lawyer bloggers  Imke Ratchko of  New York Small Business Law and Nicole […]

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Cool marketing lessons from an Ivy League drug lawyer and an offbeat U-tube commercial

July 17, 2006 by Carolyn Elefant

From brainy Professor Bainbridge’s blog, of all places, I learned about the coolest, most expertly executed marketing idea I’ve seen in a while:  a You Tube video by California criminal attorney Allison Margolin.  Why does the video work?  Several reasons.  First, the video gives Ms. Margolin’s potential clients an opportunity to see what’s she’s like […]

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