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Websites and Blogs

Guest Post: State Bar Regulations on Lawyer Advertising

March 1, 2010 by Carolyn Elefant

The following is a guest post by Kelly Spradley, VP of Marketing and Sales at Impirus Legal Websites. Florida is not looking too sunny for lawyers today. The Florida Bar recently announced that Florida attorneys must put website testimonials, laudatory statements, and past results behind a disclaimer page. Many Florida lawyers currently have testimonials directly cited on [...]

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A Million Dollar Website

February 28, 2010 by Carolyn Elefant

California mega law firm, Morrison Foerster is MoFo, and this (above) is its website. Understandably, the site might confuse you since mofo has more widely recognized, colloquial meanings.  But Morrison Foerster ranks first in search for “mofo.” The Mofo website cost one million to build, claims Above the Law.  Was it worth it?  Above the [...]

Read more Legal Profession Trends 16 comments

Would You Work on Spec? Why Should Your Logo Designer?

February 25, 2010 by Carolyn Elefant

Back in my last year of law school, one of my friends who was still looking for permanent employment responded to an ad seeking a new associate for a three person law firm.  The firm’s managing partner contacted my friend and they had a nice chat.  The partner said that my friend was definitely in [...]

Read more Marketing & Making Money 28 comments

Are You Your Bloggers’ Keeper? Ethics Issues & and Lawyers’ Professional Obligations Related to Lawyers’ Marketing Non-Legal Services on Line: An Interview with Brian Tannebaum, Miami Florida Criminal Defense &

January 7, 2010 by Carolyn Elefant

Lately, the blogosphere has seemed like a dangerous place.  Scott Greenfield warned of a pscycho on Twitter who was originally retained by an attorney to conduct her online marketing campaign.   ERic Turkewitz alerts us to unseemly marketing tactics by Findlaw, like spamming blogs with comments and creating “shell” blogs designed to boost SEO and siphon [...]

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Blogging: It’s a Matter of Trust

December 14, 2009 by Carolyn Elefant

Call me old fashioned, but I believe that my word is my bond, something that you can trust.  My blog is comprised of many, many words, all of which form a trusted bond with my audience and other bloggers.   I worked hard to establish this trust and I take it seriously, as do most legitimate [...]

Read more Blogging 34 comments

Social Media Brings Lawyers Back to the Future

December 6, 2009 by Carolyn Elefant

H/T Amy Campbell’s Weblog (I threw in this video because it’s somewhat related to my post but more so for marketing to a company.  My post relates to consumer marketing.  Read on and you’ll see what I mean). When it comes to social media, most lawyers aren’t first movers.  And in light of this recent [...]

Read more Ethics & Malpractice Issues 4 comments

Why Big Firms Don’t Blog Well: Not Too Much Risk, But Too Little Passion

December 3, 2009 by Carolyn Elefant

Chalk one up for the solos and small firms.  For what it’s worth, we dominate the ranks of the Third Annual ABA Blawg 100.  By contrast, only two large firm blogs made the cut, Mark Herrmann observes at Drug and Device Law, one of the chosen. Mark contends the lack of an engaging voice accounts [...]

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Your Blog On Social Media

November 10, 2009 by Carolyn Elefant

This is a quick video that my daughter, Elana helped me put together (don’t you love the blog in the frying pan?) that demonstrates how social media can be used to amplify blogging efforts.  That’s the topic I’ll be discussing today at the Avvo’s Mid-Atlantic Tour here in DC (I just noticed that Avvo launched [...]

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Twitter: Legal Yes, But Always Appropriate?

August 23, 2009 by Carolyn Elefant

Two weeks ago, while paging through a hard copy of the New York Times, I stumbled across this interesting controversy reported in the about casting director Daryl Eisenberg‘s use of Twitter to comment on performers as they were auditioning for her.  Though Eisenberg didn’t identify any performers by name, her tweets included comments like: “If [...]

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Blawg Review #215

June 8, 2009 by Carolyn Elefant

It’s 2:30 am on the morning of World Oceans Day, as I sit here drowning in a sea of submissions for Blawg Review #215.  Buoy, I’m in trouble, with a sinking feeling about all I have yet to do.  But before I sail into the heart of this post, let me share with you why I [...]

Read more Blogging 3 comments

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