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Does A Client Really Care if Your Firm Has Great SEO? Higbee dba RecordGone.com Does.

April 22, 2009 by Carolyn Elefant

It must have been a slow news day for self-described upstart small law firm, Higbee Associates dba RecordGone.  What else could inspire the firm to issue this bizarre press release Press Release, trumpeting the firm’s Alexa search engine ranking of 127,628 and boasting that the ranking outscores any of the top ten largest firms?  For [...]

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Why, In An Economic Downturn, Is the DC Bar Trying to Kill One Tool That Can Help Lawyers Find Clients and Jobs?

February 17, 2009 by Carolyn Elefant

The legal profession is on the skids like never before — though you’d scarcely realize it from visiting a bar association website.  As law firms shed attorneys at an unprecedented rate — 4376 layoffs since January 1, 2008, 2614 in calendar year 2009, and 700 on a single Black Thursday, one would think that the [...]

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Solomarketing List, Blawging for Lawyers and the Question of Blogging for Love v. Money

February 16, 2009 by Carolyn Elefant

I don’t generally post endorsements or recommendations about products or services at my site.   But every so often, as now, I’ll make an exception where I believe that the service is worth passing on to others. First up is my friend and colleague Jon Stein’s lawyer marketing email list.  Jon put the list together a [...]

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Should Lawyers Accept Ads on Their Blogs? Why Not?

November 11, 2008 by Carolyn Elefant

[Above is the video that inspired this post (HT www.twitter.com/chrisbrogan)] Even as many bloggers have looked to advertising as a way to generate an income stream from their blogs, up until relatively recently, I didn’t think that lawyers should include ads on a law firm blog.  (I realize that you’ve seen ads at MyShingle but [...]

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Imagining Your Blog Audience

November 7, 2008 by Carolyn Elefant

One of the best parts of blogging is the conversations it allows you to have with readers.  And if you don’t know who your readers are, well, then, imagine them, as I posted in this guest-post on Grant Griffiths’ Blog for Profit site.   Here’s a quick excerpt, but you should go over to Grant’s site [...]

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Making the Most of Solosez

October 10, 2008 by Carolyn Elefant

In a response to my last post, the Underground Solo Railroad, a reader wrote asking for advice on the best way to manage Solosez, the ABA Solo listserve that’s now grown to 3500 members.  Without a doubt, the listserve generates over one hundred messages daily.  Though I joined the group when it stood at a much [...]

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The Underground Solo Railroad

October 9, 2008 by Carolyn Elefant

Remember the Underground Railroad, the hidden network of safe houses and secret routes created by abolitionist sympathetizers to help slaves escape to freedom during he pre-Civil War era?  After spending time in the company of my fellow solos at the National Solo and Small Firm Conference this past week, I realized that another type of [...]

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Eric Turkewitz’s April Fools Joke Shows the Importance of Ledership in Blogs

April 4, 2008 by Carolyn Elefant

If you’re scanning this in your news aggregator, I’ll bet my headline, with its apparent misspelling probably jumped right out at you.  In fact, I meant to spell “ledership” just as I did.  A lede is the introductory section of a story, and New York Personal Injury Law blogger Eric Turkewitz’s recent masterful April Fools’ [...]

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ABA Tech Show 2008 – How Technology Is Redefining the Attorney Client Relationship

March 18, 2008 by Carolyn Elefant

The most important thing that I took away from the ABA Tech Show doesn’t have anything to do with a gee-whiz gadget or gizmo that will increase productivity or help lawyers work less and earn more.  Instead, what I want to share are some of the trends that have taken hold of the profession and [...]

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Do You Read Blog Archives?

January 27, 2008 by Carolyn Elefant

Having blogged for over five years now, I’ve amassed a considerable body of archives, both here and here (pre 11/2004).  But does anyone read archives?  With so much currently available information, do blog readers ever re-visit the past? I don’t want my older posts to fall into obscurity, so please let me know (1) whether [...]

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