My Shingle

Three Reasons Why Other Solos Have the Potential To Be Your Great Friends

March 20, 2015 by Carolyn Elefant

In the past, when I’ve worked at jobs, most of my friendships – to the extent that I formed them at all – never left the workplace. So this article, Lifehack  article, Ten Reasons Why Your Coworkers Have the Potential To Be Your Greatest Friends caught my eye, if only to enable me to belatedly […]

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Your Law Firm As a Family Business

March 19, 2015 by Carolyn Elefant

Back in the day, farmers always hoped for at least one son who could provide free labor to keep the farm running. Likewise, today’s lawyers can also ask their children — or other family members — to lend a hand in the family business. I’ll confess that I’ve done so on more than one occasion. […]

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Does An Ethics Rule Requiring Technologic Competence Mean Much?

March 18, 2015 by Carolyn Elefant

Do as we say, not as we do. That’s the message that the regulators send, as they fall in lock step behind the ABA in adopting the ABA Model Code’s rule requiring lawyers to keep abreast of the benefits and risks of technology, as reported by Bob Ambrogi at Law Sites. According to Bob, thirteen […]

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Women Lag At BigLaw But Lead As Solos

March 16, 2015 by Carolyn Elefant

Only in the twisted hierarchical legal profession would an increase in the number of women as counsel and staff lawyers be viewed as cause for celebration. Yet according to this Law 360 article, “industry experts are applauding the fact that 40 percent of non-partner and associate roles at law firms are now occupied by women […]

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Open Your Own Academy

March 11, 2015 by Carolyn Elefant

Though it’s usually the other way around, every so often, solos and smalls can take a lesson from big law initiatives. Two months ago, I blogged about Holland and Knight’s security lab, where the firm tests its clients’ systems for security flaws and recommends fixes for vulnerabilities – and now, I’ve just come across The […]

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A Whole Lot of Content Content

March 9, 2015 by Carolyn Elefant

By now, you’ve heard about the value of content marketing – either from Seth Godin, who says it’s the only marketing left or a cheesy marketing company, hawking ass-kicking copy for your law firm website or blog.  Whether knowingly or not, lawyers have instinctively always engaged in content marketing: in the olden days, by writing […]

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When I Grow Up, I Want To Be Acquired By An Internet Marketing Company

March 6, 2015 by Carolyn Elefant

Many tech start ups have as an exit strategy acquisition by Google. But for legal start-ups, is being gobbled up by Internet Brands, which operates consumer websites in several different vertical markets, including legal – m be best fate they can hope for? As Bob Ambrogi reported last week, Internet Brands added the floundering Total […]

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What Would Make You Want To Work for A Small Firm?

March 3, 2015 by Carolyn Elefant

This post from January 2015 at Above the Law  questions why solos and small firms pay associates so little. Initially, the answer seemed self evident to me: sadly, some solos and smalls are just plain cheap, while others need the help but simply don’t have sufficient resources to bring someone on board. (In case, you’re […]

Read more Growing Your Practice 2 comments

A New Reason To Limit Free Consultations

February 27, 2015 by Carolyn Elefant

I’ve long been a fan of free consultations for a couple of reasons. First, given the importance of the attorney-client relationship, it never made sense to put up obstacles  to clients seeking to vet different attorneys by forcing them to shell out a couple of hundred bucks for each meeting. Second, for some practices – […]

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A Twitter Shout Out That Lawyers Can Do Without

February 23, 2015 by Carolyn Elefant

When I couldn’t get a response from a medical provider after I’d written a lengthy complaint more than two months earlier, I did what any disgruntled consumer would do: I took it to Twitter. Cognizant of the possibility of a defamation claim ( been there, done that ) not to mention loss of my family’s […]

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