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Lessons from MOOCs About the Future of Law

August 8, 2014 by Carolyn Elefant

In theory, MOOCs — massive online open courses — sound too good to be true.  Classes are available on any topic – from learning a new language or computer coding or even how to start a law firm. Even better, most MOOCs are free (or inexpensive) and open to anyone with an Internet connection. Yet […]

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Is “Birds of A Feather” Branding a Smart Marketing Practice for Law Firms?

August 5, 2014 by Carolyn Elefant

As the old adage goes, birds of a feather flock together. But does that mean that lawyers of certain feathers – whether it’s a gender, race, nationality or sexual preference – should flout them to attract clients of similar plumage? This question came to mind while reading this Gina Passarella’s Pittsburgh-Post Gazette piece about Pennsylvania law […]

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Future Friday: Solo Leverage, Part II

August 1, 2014 by Carolyn Elefant

A long time ago in Internet years, I wrote that solos and smalls must come up with ways to diversify their services. That doesn’t mean having cheap rates for certain clients and full fees for others, but rather developing different revenue streams to ensure that cash is coming through the door. Back in 2008, the […]

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One Small Niche Practice, One Giant Leap for a Law Practice

July 29, 2014 by Carolyn Elefant

Be That Lawyer: Niche Practice for Lawyers from Carolyn Elefant   I’ve presented and written about the benefits of niche practice for solos on numerous occasions. It’s not a particularly original concept -many, many, many, others have covered this topic as well. In fact, the value of niche practice seems to be one lesson of […]

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Move It Or Lose It

July 25, 2014 by Carolyn Elefant

Legend has it that Southwest Airlines started with a business plan sketched on the back of a cocktail napkin up by founders Herb Kelleher and Rollin King back in the mid-1960s.   Back then, the federal government regulated airline rates, keeping prices so high that only the wealthy could afford to fly.  Kelleher and King […]

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Are You the Perfect Lawyer for the Job?

July 24, 2014 by Carolyn Elefant

This isn’t a solo story per se, but one with some lessons – a reminder that the perfect lawyer for the job or the client isn’t always the one with the biggest firm or the stellar credentials of the fanciest offices. From what I can tell from her LinkedIn profile, Sarah Feingold  had positions typical […]

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What If Lawyers Were Compelled to Use the Cloud?

July 16, 2014 by Carolyn Elefant

These days, most legal regulators are pre-occupied with the question of whether lawyers may ethically move files to the cloud rather than whether they must. That’s not so in the medical profession, where the Affordable Care Act mandates the use of electronic medical records and patient portals which will presumably be implemented through cloud-based platforms. […]

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Hiatus Is Over. I Think.

July 15, 2014 by Carolyn Elefant

I’m back from what has become a more than a month long hiatus from blogging. I last posted on June 11, a week before departing for a two week vacation on June 18. Since then, a varied band of solos stepped up as guest bloggers who’ve held down the fort through last week. Turning over […]

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Starting Your Solo Practice as a 3L

July 7, 2014 by Carolyn Elefant

This post is part of the MyShingle Solos summer series which was scheduled to run between June 17 and July 3, 2014 and was extended one more day to include some additional guest posts.  This post is written by MyShingle Guest Blogger Liz Araguás If you are a law student considering going solo after graduation, […]

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5 Reasons to Schedule Your Whole Day

July 7, 2014 by Carolyn Elefant

This post is part of the MyShingle Solos summer series which was scheduled to run between June 17 and July 3, 2014 and was extended one more day to include some additional guest posts.   This post is written by MyShingle Guest Blogger  Women Lawyers News The flexibility of entrepreneurship and solo practice presents a challenge […]

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