My Shingle

Is Starting a New Kind of Law Firm As Easy As Riding A Bike?

February 26, 2014 by Carolyn Elefant

There’s a new law firm on the block here in Washington D.C., reports the Washington Post — easily recognized by its sunny yellow bike. The cycle analogy is a bit of a play on words, since here, the BIKE stands as an acronym for the Tandem’s tagline, “Be yourself, Innovate, Kindness and Engagement.” Not surprisingly, […]

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Red Flag Client Bingo!

February 19, 2014 by Carolyn Elefant

Clients who forget checkbooks. Or want to bring a case for the principle of the thing. Or who assure you that they’ve got a multi-million dollar, slam dunk claim.  If you’ve practiced law for even three weeks, you’ve probably encountered at least one of these red-flags. Trouble is, starting out, you may not recognize these […]

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Tips for Choosing Virtual Office Space

February 18, 2014 by Carolyn Elefant

Many lawyers starting a practice opt for virtual office space  — basically, a physical location that provides various amenities such as a mailing address and forwarding, a few hours of office or conference room space and/or receptionist of answering services.  For lawyers with limited resources or who prefer to work from home, virtual space, in […]

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Marketing to the Low Hanging Fruit: Old, Old Contacts

February 14, 2014 by Carolyn Elefant

Here on the East Coast, we’ve had a long, hard winter. Between bitter cold, sleet and snow, delayed school openings and court and government shut-downs, it’s been difficult to find the energy to get through the work in front of me, let alone slog through the litany of marketing staples  — law firm newsletter, Twitter, […]

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Reinvent Law: Nothing Left to Say

February 11, 2014 by Carolyn Elefant

The problem with being late to the party in the blogosphere is that there’s often nothing left to say. And so it is that late with my dispatch on #ReinventLaw, I find that most of what I would have described — from the mixed bag of speakers and their varying degree of success with the […]

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What’s In A Trade Name? Legal Ethics Considerations.

February 6, 2014 by Carolyn Elefant

There are plenty of reasons for a law firm to use a trade name.  Trade names can communicate your firm’s concentration or what’s unique about your practice more effectively and directly than a surname.  For lawyers starting out as pure solo, a trade name makes it less immediately obvious that there’s just one lawyer in […]

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Is Your Law Firm or #AltLaw Violating the Lanham Act?

February 6, 2014 by Carolyn Elefant

I’ve often wondered whether a firm that lacked competency in certain practice areas could nonetheless, advertise these capabilities “on spec,” figuring that it could either refer the work out or hire a temporary lawyer to handle these matters if they came through the door. I’ve seen this tactic used occasionally by the #Altlaw law firms […]

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Solos Can Play on Any Field – Including Sports Law

February 5, 2014 by Carolyn Elefant

With a little more than six years of practice under his belt, Maine-based lawyer Paul Greene is still relatively new to the practice of law. Yet he’s at no risk of displacement by online platforms.  Instead, Greene  — a former sportscaster — left a larger firm to launch his own shop, Global Sports Advocates, reports […]

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Seriously, The Weakest Article on The Cons of Solo Practice That I’ve Read in A Long Time

February 3, 2014 by Carolyn Elefant

I’ll be the first to admit that there are lots of reasons not to start a solo law practice.  If the law bores you, you loathe working with clients (or conversely, view them as “customers”) or you can’t afford a computer, phone and malpractice insurance, then solo practice probably isn’t a good idea. But the […]

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Uber Lessons for Law Practice

January 31, 2014 by Carolyn Elefant

A few night ago, I left the office late after completing a day-long telephonic hearing in a different time zone. Because of the late hour and the freezing weather, I decided to treat myself to a cab ride home instead of waiting for the metro at my stop and then again, at the connection. At […]

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