My Shingle

Open Your Own Academy

March 11, 2015 by Carolyn Elefant

Though it’s usually the other way around, every so often, solos and smalls can take a lesson from big law initiatives. Two months ago, I blogged about Holland and Knight’s security lab, where the firm tests its clients’ systems for security flaws and recommends fixes for vulnerabilities – and now, I’ve just come across The […]

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A Whole Lot of Content Content

March 9, 2015 by Carolyn Elefant

By now, you’ve heard about the value of content marketing – either from Seth Godin, who says it’s the only marketing left or a cheesy marketing company, hawking ass-kicking copy for your law firm website or blog.  Whether knowingly or not, lawyers have instinctively always engaged in content marketing: in the olden days, by writing […]

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When I Grow Up, I Want To Be Acquired By An Internet Marketing Company

March 6, 2015 by Carolyn Elefant

Many tech start ups have as an exit strategy acquisition by Google. But for legal start-ups, is being gobbled up by Internet Brands, which operates consumer websites in several different vertical markets, including legal – m be best fate they can hope for? As Bob Ambrogi reported last week, Internet Brands added the floundering Total […]

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What Would Make You Want To Work for A Small Firm?

March 3, 2015 by Carolyn Elefant

This post from January 2015 at Above the Law  questions why solos and small firms pay associates so little. Initially, the answer seemed self evident to me: sadly, some solos and smalls are just plain cheap, while others need the help but simply don’t have sufficient resources to bring someone on board. (In case, you’re […]

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A New Reason To Limit Free Consultations

February 27, 2015 by Carolyn Elefant

I’ve long been a fan of free consultations for a couple of reasons. First, given the importance of the attorney-client relationship, it never made sense to put up obstacles  to clients seeking to vet different attorneys by forcing them to shell out a couple of hundred bucks for each meeting. Second, for some practices – […]

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A Twitter Shout Out That Lawyers Can Do Without

February 23, 2015 by Carolyn Elefant

When I couldn’t get a response from a medical provider after I’d written a lengthy complaint more than two months earlier, I did what any disgruntled consumer would do: I took it to Twitter. Cognizant of the possibility of a defamation claim ( been there, done that ) not to mention loss of my family’s […]

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Lawyer Can’t Work on The Cheap Even If He Wants To

February 13, 2015 by Carolyn Elefant

You’ve got to applaud Austin, Texas based lawyer, Lee DiFilippo. Whereas many attorneys with experience in corporate transactions, not to mention a CPA degree in their back pocket might focus on representing Fortune 500 companies or sexy business start-ups, DiFilippo set out to assist moderate income folks in the state of Texas obtain access to […]

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New Law Firm, New Turf

February 13, 2015 by Carolyn Elefant

Like the entrepreneurialclients it serves, Washington D.C.-born Innovista Legal is taking a new risk just a few months after its September launch, moving to a 3000-square foot space in Richmond Virginia, reports Richmond Biz Sense. There, the firm will occupy the first commercial space in a mixed-use building.  Although the article doesn’t say what the […]

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February 9, 2015 by Carolyn Elefant

Last week, I found myself over at the law library, for the first time in more than a year.  That wouldn’t have been true back in the mid-90’s when I started my firm. Back then, LEXIS cost 600 bucks a month for a dozen searches, and the law library with its digests and bound CCH […]

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F-UBERs and the Future of Law

February 3, 2015 by Carolyn Elefant

As I’ve discussed before, my personal experience with Uber has been mixed. No doubt, due to Uber, DC taxis have stepped up their game and these days, I can typically catch a cab more quickly than waiting for Uber to arrive and pay by credit card to boot. Yet my perspective doesn’t matter because I’m […]

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