If you’re just starting out as a solo, you may wonder how you can ever get the work out about your practice when some types of marketing measures like Yellow Pages, TV or even ads in the local newspaper are prohibitively expensive. Or, even if you’re not cash strapped, you may wonder whether it’s worthwhile to blow several hundred dollars on an ad or networking event that may not yield any returns. If that’s the case, check out this article, Small Firm Life: Frugal Marketing by Raymond Dowd, NYLJ (1/7/05). Dowd has some tips on how you can get your name in circulation for free or make the most of for-fee networking events (like introducing yourself to the biggest name or asking one of the lecturers a question). Many of these techniques may not work all the time; I’ve had poor luck with a number of them myself. But at least it won’t cost you anything to give these ideas a try.