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Contests as a Way to Attract New Clients

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I came across this Press Release about a Clean Tech competition that’s awarding $600,000 in prizes to early stage clean energy innovators.  And guess what?  The awards include not just cash but also in-kind services offered by accounting, public relations and law firms – in this case, tech counsel to the “stars,” Wilson Sonsini.

Sponsoring a contest offers several benefits for any law firm.  By offering in-kind services, the law firm gets the benefit of whatever publicity that the contest sponsors use to attract participants, at no cost.  And the firm gains access to an early stage company with the potential to grow.

So the next time you see a contest in your community, think about what you can offer to help you win business and good publicity.

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