Newbie Solos and the Importance of Being Nerdy

Over at Legal Blogwatch, I posted about how shingler Kiwi Camara of Camara Sibley, not yet 25 years old and just five years out of law school is giving the RIAA a run for its money in the high profile copyright infringement re-trial of Jammie Thomas.  Thomas’ first lawyer, Brian Toder won a new trial…

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Spaghetti 2.0 and Law Practice – Customizing for Clients

Via Jeff Berman of Lawyer Marketing Sync, I discovered this video clip of Malcolm Gladwell discussing how Prego spaghetti sauce successfully took on Ragu by offering customers a few different sauce options – chunky, spicy and a third (which I can’t now remember).  Today, we consumers are accustomed to different varieties of products. But back…

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