Inspiring, Celebrating & Empowering
Solo & Small Law Firms

Mobile Marketing: The Go-To Format for The On The Go 21st Century

  • Share this on Google+
  • Share this on Linkedin

I don’t cross reference my posts that frequently, but I’ve just posted at the Nolo Legal Marketing Blawg about the increasing importance of including mobile devices one’s legal marketing portfolio.  Why?  Because by 2013,

the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and will be greater than the installed base for PCs thereafter.

Mobile Web users are typically prepared to make fewer clicks on a website than users accessing sites from a PC. Although a growing number of websites and Web-based applications offer support for small-form-factor mobile devices, many still do not. Websites not optimized for the smaller-screen formats will become a market barrier for their owners — much content and many sites will need to be reformatted/rebuilt.

Gartner Information Press Release (January 13, 2010).

So how can lawyers get ready for mobile marketing?  For that, you’ll have to “get mobile” yourself – and move on over to my post at Nolo Legal Marketing Blawg.

By the way, I’ve been blogging at the Nolo Legal Marketing Blog for over a year now, and I’ve aggregated a good deal of material.  My posts don’t follow the quicky “here’s an idea” or “three tips” protocol that’s common to most professional marketers’ sites, but they offer extremely comprehensive explanations of the suite of marketing tools that lawyers should have in their arsenal and more importantly, how to implement them.  Here’s a sampling

1.  Why Cold Calling is a Hot Idea for Legal Marketing.

2.  Should You Hire A Marketing Consultant? and some of the consequences of a bad decision.

3. Marketing Through Testimonials:  Giving and Receiving.

4. Don’t Let Pricing Be the Evil Stepsister of Your Practice (a few suggestions on alternative pricing mechanisms)

5. Don’t Let the Bars’ Ethics Rules Scare You Offline

6.  Can a Wikipedia Entry Help Your Firm?

7.  What’s In A Key Word?

Sponsored Content

7 Ways Practice Management will Help You Get a Head Start in 2018

When you’re able to accomplish more in less time, everyone wins. Your clients will get more for each billable hour they invest in you, and you’ll make more money. A lot more. Consider this: If a lawyer, who charges $365 an hour (the median rate for a consumer law attorney[1]), bills one extra hour per week, they will earn an additional $18,980 annually.