Inspiring, Celebrating & Empowering
Solo & Small Law Firms

Archive for February 2010

A Million Dollar Website

California mega law firm, Morrison Foerster is MoFo, and this (above) is its website. Understandably, the site might confuse you since mofo has more widely recognized, colloquial meanings.  But Morrison Foerster ranks first in search for “mofo.” The Mofo website cost one million to build, claims Above the Law.  Was it worth it?  Above the…

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Would You Work on Spec? Why Should Your Logo Designer?

Back in my last year of law school, one of my friends who was still looking for permanent employment responded to an ad seeking a new associate for a three person law firm.  The firm’s managing partner contacted my friend and they had a nice chat.  The partner said that my friend was definitely in…

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Solo Marketing Makeovers: What’s Your Advice?

This month’s ABA Journal features a piece on the results of marketing makeovers provided to three solos brave enough to bare their practices for all to see.  The article summarizes the advice given by two marketing experts to three different solos and follows up six months later to see how they’re doing. I had mixed…

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I Can Unbundle The Case, But I Can’t Unbundle My Heart

I want to wholeheartedly embrace the concept of unbundled legal services, I really do.  After all, what’s not to like?  The demand for affordable legal services is greater than ever.  With courthouses overrun by pro se litigants, even judges are pressing for unbundled legal services.  Technology is empowering a generation of educated, sophisticated consumers who…

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Help, My Virtual Assistant Is Turning Me Into A Moron!

I’ve always considered myself a “practical technology user,” adept at mastering the latest and greatest on a strictly need to know basis.  For example, I still can’t program a Tivo or download a movie on my ipod or operate the family Wii because I have no interest in the activities enabled by those technologies.   But…

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Newbie Lawyers Sidelined in NALP-Biglaw Smackdown

I’ve never been a fan of NALP, the National Association of Legal Professionals.  So far as I’ve been able to tell, the organization focuses almost exclusively on supporting law school career offices in helping students get jobs at biglaw and promoting diversity within biglaw’s ranks.  Even NALP’s public interest initiatives are aimed not at helping…

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