Inspiring, Celebrating & Empowering
Solo & Small Law Firms

Archive for April 2011

Update on Testimonials & Ratings

Here’s a round up post on my Legal Marketing Blawg posts on testimonials and ratings Responding to Negative Ratings (May 17, 2011). Marketing Through Testimonials: Giving and Receiving (March 2, 2009)

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Update on Video

Here’s a round up post on my Legal Marketing Blawg posts on video. Using Skype for a Marketing Competitive Edge (March 21, 2011). Online Video Now First Stop for Consumers (March 29, 2011) Create a Free Search Story Video for Your Website(APril 12, 2010) Why Lawyers Should Incorporate Video into an Online Marketing Strategy (January…

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Update on Mobile Marketing

Over at the Nolo Legal Marketing Blawg, I’ve written a series of posts on the growing trend towards mobile marketing. Because mobile marketing and apps continue to grow in popularity, I’m cross-posting some of my columns over here. Mobile Mommy Marketing (April 18, 2011) Create an App in A Snap (October 27, 2010) More on…

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Should You File Your Own Pleadings?

I have really enjoying this blog, Solo in Minneapolis, even if it is anonymous. In some ways, it reminds me of Peter Olson’s similarly titled, Solo in Chicago in that both authors are conscientious, work-a-day solos (I mean this in the most complimentary way) who generously share solid practical advice about their journey to building…

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Making Your Clients’ Cases Pay for Themselves

So here’s a hypothetical for you. Sympathetic client with an interesting and compelling case seeks to retain you. The client can pay something, but most likely not enough to see the case through. What do you do? (a) Send the client packing; (b) Take the case and treat it as pro bono or (c) Find…

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Preparing for a Life in the Law Unimagined and Uninvented

Next week, I’ll be speaking about the starting a law firm option at Georgetown Law School here in Washington D.C.  This is my fourth law school presentation this year.  Yet the more I improve on, and deliver this talk, the more I wonder myself: how can we prepare students for a life in the law…

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Law Firm Wants Fans Badly Enough to Violate Facebook Rules

Don’t get me wrong, I love creative law firm marketing ideas – so much so, that I’ve collected a couple here and here. But I’m not amused when marketing initiatives violate rules – even when those rules seem stupid – because it suggests that the law firm didn’t engage in due diligence. Consider the case…

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MyShingle Fashion: A Suiting Look That Goes Both Ways

It’s no secret by now that I’m a big fan of comfortable outfits. Even when I’m wearing a monkey suit, I’m always trying to make it somehow comfortable for me. For example, I don’t wear heels that are too high – or I wear a suit with pants that have been hemmed for flats, if…

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