Inspiring, Celebrating & Empowering
Solo & Small Law Firms

Archive for October 2011

Please, No More Solo Stereotypes

It’s bad enough that Clifford Winston and Robert Crandall are receiving so much press for their book, Let’s Deregulate All the Lawyers . which I debunked in part in this last post. What’s even worse is that this crock of half-truths is now being used to revive the myths about solos as the untouchables of…

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No Need to Deregulate Lawyers if We Debunk An Economist

Clifford Winston, an economist at Brookings continues to gain mainstream media coverage for his new book, First Thing We Do, Let’s Deregulate All the Lawyers in which Winston and his co-authors argue that non-lawyers can do the same job as lawyers only faster, cheaper and – in many instances better.  In that respect, Winston may…

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He’s Changed the Way Law Is Practiced

I remember when I first corresponded with Enrico Schaefer, the Greatest American Lawyer back in the early days of the blogosphere. At the time, Enrico had just left his firm to start his own and was blogging anonymously presumably to keep his former partner from learning the details of his plan. When Enrico started his…

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Solos, Are You Afraid of Big, Bad Axiom Legal?

Like most solos who compete with big firms, my sweet spot is my ability to offer potential clients exceptional value — high quality work, longstanding experience and industry contacts, a seamless experience through use of technology and an assurance that clients will always deal directly with me and not a low level flunky. Of course,…

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Two Different Business Models of Free – Frequent Buyer Benefits

As I mentioned in Marketing by the Numbers video, it’s 11 times more expensive to generate new clients than to attract business from existing clients. Existing or former clients already know you, so you don’t have to convince them to hire you. At the same time, because your clients are constantly inundated with marketing materials…

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Solo Snags A Client from Biglaw Firm Willing to Work for Free

It’s always inspiring to learn about a  solo who snags a plum client in a well-publicized case.   But the accomplishment is even sweeter when the solo beats out a major law firm that – get this – was willing to work for free. Though this kind of scenario doesn’t occur as frequently as many…

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