Inspiring, Celebrating & Empowering
Solo & Small Law Firms

Archive for January 2012

Blogging to Change the World

Update (1/26/12, 11 am) Here’s Scott’s post, Un-Optimization, which was also referenced by Kevin. Read the post yourself, but as I interpret it, Scott argues you can’t have it both ways: if you write what you believe in or what is controversial, you take a chance that you will offend or drive others away. If…

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To Blog Right, You Need to Imagine Your Audience

Of all of the commandments of blogging, know and write for your audience ranks at the top of the list.  But for those who blog to silent crowds who never email or send comments, the primary source of information about our readers comes through statistical data generated by our stat counters on the popularity of…

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At the End of the Day, Who Comes Through For You?

When you start a law firm, you encounter lots of naysayers along the way. Yet while negativity is always unpleasant, at least when it’s out there, blatantly up front and in your face, you can simply walk away. Contrast the naysayers with another sector that many solos and solos-to-be run into: the well-intended lawyers and…

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MyPocketAttorney: Rock It or Block It?

Ever intrepid tech-adventurer, Bob Ambrogi has uncovered yet another interesting find: My Pocket Attorney, a site that provides a  template that lawyers can use to create a branded mobile app for their law firm. Apps developed through the MyPocketAttorney suite of tools include features such as one-touch dialing so that users can call your office,…

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There is Nothing Wrong With Trying, Failing and Being Honest About It.

So, a lawyer walks on to Groupon, offers a $99 will, scores some coverage in the ABA Journal, sells 53 of the $99 will packages (with Groupon taking a 50 percent cut) and generates 150 calls and emails from other lawyers who are interested as well as some “uncharitable” commentary.  Now, he’s decided against using…

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Does Your Marketing Consultant Have Skin In the Game?

Accountability is today’s latest buzzword, a commodity in high demand in the legal community. Whether it’s large firm clients exploring alternative billing that would create a nexus between price and value, or exploring ways to make legal education more useful or simply making legal fees more transparent for consumers, both law students and clients want…

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