Inspiring, Celebrating & Empowering
Solo & Small Law Firms

Archive for April 2012

Do You Want to Be Discovered or Found Online?

Columbus discovered America. Alexander Fleming discovered penicillin. Lana Turner , like other great movie stars of the day, was discovered drinking a coke at a soda fountain.  We all enjoy discovering that terrific little cafe on the backstreets of Brooklyn or Washington D.C. or London or wherever else we happen to be traveling. By contrast,…

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What Does Your Retainer Agreement Say About You?

I am still working my way through my review copy of Stephanie Kimbro’s new book, reviewed here by Richard Granat. There’s just too much information to breeze through and unlike many bloggers (not Richard, but others), I actually make a point of reading the books that I review. Still, one of the most useful parts…

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Hire Fiverr

Right now, there’s a conversation on about favorite uses for Fiverr, a site that bills itself as “the world’s largest marketplace for small services, starting at $5. Turns out, many solos are using Fiverr, with good success, for blog banners, photo retouching and other small projects. I’ve also seen services for business card design,…

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Own Your Own Client Feeder System: Lessons of Trademarkia

In both the first, and now second edition of Solo by Choice , I recommend the solo option as a way to “own, not loan” one’s talents. Yet the choice between ownership versus loan-ership isn’t unique to law practice.  It’s also one that lawyers increasingly confront in an era of crowdsourcing, a practice which at its…

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MyShingle In Seattle at Avvocating

I’m excited to be speaking at Avvo’s upcoming Avvocating Conference in Seattle on May 3, reconnecting with friends who are also on the agenda and of course, meeting other solo and small firm lawyers. I’ll be talking about the ways that I’ve used online tools like blogging and social media to build my energy regulatory…

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The Single Secret to Solo Success: The Scrap Heap Strategy

Call it the twitter-ization of going solo, but these days, I’m most often asked about the one thing that guarantees success as a solo. It’s an impossible question of course, since there isn’t any silver bullet — but if I had to settle on the one strategy common to successful solos across generations, regions and…

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