Archive for June 2012
Preliminary Results In: Facebook Ads Don’t Seem to Work
Sometimes, a gut check works just as well as, or better than a guru. More than two years ago, when Nolo was a book publisher rather than a content source for an marketing content provider, I blogged about whether lawyers should use Facebook to market a practice. Ultimately, while I suggested that lawyers might play…
Read MoreSolo Sends His Secretary to Law School
Every time I hear that solos have to be entrepreneurs, I cringe. Yes, we all know that solos won’t stay in business if they work for free or spend thousands of dollars that they don’t have on marketing or websites or branding — but understanding these realities doesn’t require business skills so much as common…
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