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Low-end Marketing Tip: Keep Your Digital Footprint Fingerprint Free

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photoSometimes, the best marketing ideas cost the least amount of money.

Like trotting out a branded powerstrip  at a hearing or conference: it’s a way to connect by providing a useful service (a power outlet) and striking up a conversation in the process. Same with a laptop cover— a great icebreaker and potential business idea for another business owner or prospective client.

These days though, my latest low-end business development accessory is a pack of electronics wipes. As we spend more time using our ipads and iphones, they can pick up dirt, dust and remnants of lunch and kids (especially if like me, you’re inclined to share your devices with a pack of five and seven year old nephews and nieces) – which can be embarrassing if you later opt to share your screen with a client or business colleague. Likewise, colleagues may have the same problem – and offering up a pack of wipes (preferably branded is appreciated. ( Digicleans are also neat but slightly pricier).

I’m not suggesting that a clean tissue or a cup of coffee will make you a better lawyer or drive dozens of clients through the door. But these little things make peoples’ lives easier – and they matter more than we realize.

What’s your low-end secret. Share it below.

  • When after 34 years I retire from my corporate law department to open my micro law firm next year, they will give me a quilt with memorable scenes from my Company’s 78-year history. But I will give each of my colleagues a pair of snazzy socks bearing my firm’s logo!

  • Greg Daniels

    Along the lines of electronics wipes, check out MOBiLECLOTH. They produce excellent microfiber cleaning cloths for mobile devices that can be branded as well. I had my logo printed on them and have handed them out at conferences. I always get a great reaction, and a few referrals as well.

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