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Make Money Mondays: Make It Mobile

A recent study  from Pew Internet  found that 37 percent of U.S. adults mostly use a smartphone to access the Internet. That share has nearly doubled since 2013, when only 19 percent of Americans identified their phone as their primary advice for going online.  So why has the number of phone-internet connection increased? Forty-five percent of survey respondents said that they haven’t even bothered with broadband at home because they can do anything  they want with the smart phone.  In fact, 80 percent of non-broadband users say they have no interest in getting   a high speed connection at home.

So what does this mean for lawyers? For starters, your website must be mobile-optimized. That goes without saying. But all of the steps in your intake system must also function on a smartphone so clients can review and sign an engagement agreement from their phones. Client portals should also function on a mobile phone or app so that clients have access to their entire case file in the palm of their hands.

Many people using the phone to access the Internet are also in a hurry. If your site doesn’t work seamlessly, they will easily hop elsewhere. So be sure that you when you set up your website online and put all your systems in place that they’ll work on a mobile device.