Make Money Mondays: Can Law Firms Use Nano Influencers for Marketing?

marketing through nanoinfluencers

Three years ago when I first posted about lawyers using microinfluencers, TikTok was barely a blip on the marketing radar.  Fast forward to today, and social media platforms like TikTok and Instagram reels are empowering nano influencers, defined by Influencer Marketing as influencers with active social profiles, but fewer than 10,000 followers.  Brands are increasingly…

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Make Money Mondays: Buy Annette Choti’s Click Magnet 

Fifteen years ago, I was one of the first handful of forward-looking lawyers to embrace the Internet as a tool for marketing a solo or small firm practice. For starters, robust websites, blogs and social media enabled lawyers to really engage and educate consumers in a far more meaningful way than a screaming CALL-YOUR-LAWYER 911!!…

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Make Money Mondays: One a Day Wonders

In theory, we’re all aware of the power of one – like the power of writing one true sentence or lighting one candle instead of cursing the darkness, or one shot heard round the world that birthed a new nation. On the flip side, we’re also suspect of the value of one, because one can…

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Make Money Mondays: Embrace the Holiday Phone Call, Redux

Granted, I often pat myself on the back for being ahead of the curve. But even this is too much.  No way I knew a year ago when I recommended Holiday Phone Calls as an alternative to cards that just three months later, we’d fall deep into an all-encompassing  pandemic that has complicated the sending…

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