Search results for: make money mondays
Make Money Mondays: Can Law Firms Use Nano Influencers for Marketing?
Three years ago when I first posted about lawyers using microinfluencers, TikTok was barely a blip on the marketing radar. Fast forward to today, and social media platforms like TikTok and Instagram reels are empowering nano influencers, defined by Influencer Marketing as influencers with active social profiles, but fewer than 10,000 followers. Brands are increasingly…
Read MoreMake Money Mondays: Three Ways Lawyers CanTake to Tik Tok Without a Single Video
Back in May 2022, I posted about how solo and small lawyers are using TikTok to share their legal knowledge, opinions and a behind-the-scenes look at their practices. But as I’m learning from my own experimentation on TikTok, it can be difficult to post regularly enough to gain real traction or attract clients. Even so,…
Read MoreLawyers Make Money Mondays: Organize Micro-Events As A Post-Pandemic Bridge
As we near the halfway point of 2022, in-person conferences are back and fully in swing with many participants enthusiastically returning to events for the first time in two years. That said, expect a bumpy road ahead given the two thirds vaccination rate nationwide and recent reports of many large gatherings ending up as super…
Read MoreMake Money Mondays: Buy Annette Choti’s Click Magnet
Fifteen years ago, I was one of the first handful of forward-looking lawyers to embrace the Internet as a tool for marketing a solo or small firm practice. For starters, robust websites, blogs and social media enabled lawyers to really engage and educate consumers in a far more meaningful way than a screaming CALL-YOUR-LAWYER 911!!…
Read MoreMake Money Mondays: Puzzle Over How to Refresh the Old and Dull
When it comes to pandemic pastimes, there’s nothing more old school than the humble jigsaw puzzle. Though I did my share of puzzles as a kid, as did my daughters, I’ve never been a rabid fan. For starters, putting the puzzle together seemed like an awful lot of effort for something that’s later torn apart…
Read MoreMake Money Mondays: One a Day Wonders
In theory, we’re all aware of the power of one – like the power of writing one true sentence or lighting one candle instead of cursing the darkness, or one shot heard round the world that birthed a new nation. On the flip side, we’re also suspect of the value of one, because one can…
Read MoreMake Money Mondays: Embrace the Holiday Phone Call, Redux
Granted, I often pat myself on the back for being ahead of the curve. But even this is too much. No way I knew a year ago when I recommended Holiday Phone Calls as an alternative to cards that just three months later, we’d fall deep into an all-encompassing pandemic that has complicated the sending…
Read MoreMake Money Mondays: Look At Your Law Firm Through A Second Set of Eyes
Several years after my husband’s death, I decided to try my hand on some of the dating apps. Thanks to phone cameras, editing tools and filters, posting a few flattering pictures for my bio wasn’t much of a challenge — but coming up with a dating profile was nearly impossible. For starters, I hadn’t dated…
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