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Solo & Small Law Firms

Ethics & Malpractice Issues

Lawyers Can Use Competitors’ Names to Advertise…But Should They?

If you’re looking to steal a rival law firm’s Google Thunder, the coast is clear (except in North Carolina) opines Professor Eric Goldman in a soon-to-be-published SSRN article, Regulation of Lawyers’ Use of Competitive Keyword Advertising. Goldman explains that use of a competitor’s name as a keyword violates neither publicity rights nor trademark law, noting…

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Does An Ethics Rule Requiring Technologic Competence Mean Much?

Do as we say, not as we do. That’s the message that the regulators send, as they fall in lock step behind the ABA in adopting the ABA Model Code’s rule requiring lawyers to keep abreast of the benefits and risks of technology, as reported by Bob Ambrogi at Law Sites. According to Bob, thirteen…

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