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Ethics & Malpractice Issues

Lawyers Can Use Competitors’ Names to Advertise…But Should They?

If you’re looking to steal a rival law firm’s Google Thunder, the coast is clear (except in North Carolina) opines Professor Eric Goldman in a soon-to-be-published SSRN article, Regulation of Lawyers’ Use of Competitive Keyword Advertising. Goldman explains that use of a competitor’s name as a keyword violates neither publicity rights nor trademark law, noting…

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Does An Ethics Rule Requiring Technologic Competence Mean Much?

Do as we say, not as we do. That’s the message that the regulators send, as they fall in lock step behind the ABA in adopting the ABA Model Code’s rule requiring lawyers to keep abreast of the benefits and risks of technology, as reported by Bob Ambrogi at Law Sites. According to Bob, thirteen…

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Ask An Ethics Question: Gift Cards

Updated – 1/30/2015 A few days ago, a question appeared on the Solosez Listserve, inquiring whether a promotional strategy – whereby individuals referred to a firm by an existing client would be entered into a drawing for a gift card upon coming in for a free consultation – passed ethical muster. Happily, everyone who responded…

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