Beware of Buying A Competitor’s Name To Market Your Law Practice

Can lawyers use a competitor’s name as a keyword to market their own law practice? Although Google allows law firms’ to purchase competitors’ names as keywords, at least two states — North Carolina  and South Carolina  —  forbid this practice, finding it inherently deceptive. By contrast,  Florida  and Texas  —allow lawyers to use keywords to…

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Why State Bar Regulation of For-Fee Referral Services Is A Very, VERY Bad Idea

Last week, the Illinois Attorney Registration and Disciplinary Commission (IARDC) issued a report that recommends allowing attorneys to participate in for-profit referral and matching services, and seeks public comment on a proposed framework for regulating for-profit referral companies and participating attorneys.  The IARDC’s approach has been hailed as a favorable development by some, and for sure,…

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How Many Lawyers Bought Followers from Sites Like Devumi?

Turns out that social media is far from the madding crowd  that it’s cracked up to be. A study last year found that 48 million Twitter accounts and 60 may be bots run by computers, while Facebooks own disclosures pegged its number of phony accounts at a whopping 270 million . Most of those fake accounts…

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Are Solos Still Being Told Not to Use Social Media?

The above insert comes from a recent “Practice Insight” from my malpractice insurer, CNA.  Though I’ve been a satisfied CNA customer for 16 years (I moved to CNA post- 9/11 when the D.C. Bar’s “preferred provider” that I’d used for several years prior closed up shop), this advice troubles me: are we still cautioning solos…

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