Marketing
Start.Law – A Woman-Owned Subscription Law Firm On a Mission
Once a novelty, subscription legal services are fast becoming a growing trend, with many law firms giving serious consideration to offering subscription services. Whereas once the mere fact of offering a subscription program was enough of a USP to set a firm apart, what can lawyers offering subscription services do to stand out? You could…
Read MoreBe the Change: Why and How Solo & Small Firm Lawyers Should Testify on Proposed Legislation
As I mentioned in this post, I had the opportunity to testify before the Maryland House Government Operations Committee on proposed bill HB292 which would gather data on the race and gender of lawyers subject to disciplinary proceedings by Maryland regulators. Although I’ve never testified before the Maryland legislature before, this wasn’t my first rodeo.…
Read MoreMake Money Monday: Learn To Productize Legal Work by Picking A Law Prof’s Brain for Just $108
If you’ve been practicing law for fifteen years or more, you probably remember when a relatively boilerplate website, sans SEO or copywriting cost $3000 or more – which is why many solo and small firm lawyers lacked an online presence. And truth be told, it didn’t matter much anyway because many consumers didn’t rely on…
Read MoreWhy Lawyers Should Offer CLE on Porn Hub and Not Legal Providers
When it comes to promoting his math tutoring services, Taiwanese math teacher Changsu knows all the right angles. Figuring that the probability of reaching more students would increase proportionately to the size of his audience, Changsu posted 200 calculus lessons on Pornhub, reasoning that: Since very few people teach math on adult video platforms, and…
Read MoreShould You Install an Installment Payment Plan for Clients?
Recently, the New York Times reported on the growing popularity of “buy now, pay later” services that enable consumers to purchase online products and spread the cost into manageable, interest-free installments paid over several months. Although pay-later services comprise just 2 percent of payment options (a drop in the bucket compared to credit cards which…
Read MoreMake Money Monday: Be The Biggest in the World
Last month with the country reopening post-pandemic, on the eve of my 57th birthday, I embarked on a bucket-list trip to the Dakotas with Wyoming and Montana tossed in because why not? Compared to the East Coast where I reside, the west is more immense in every respect: big, endless sky, wide-open roads and days…
Read MoreMake Money Monday: Take a Page Out of Legal Zoom’s IPO With Subscription
As the saying goes in real estate, house value is all about location, location, location. To paraphrase from Legal Zoom’s recent IPO filing, legal services value is all about subscription, subscription, subscription. Driving that point home, Legal Zoom’s IPO filing uses the term subscription 275 times and discloses that fees from subscriptions account for over…
Read MoreMake Money Monday: Where You Need To Be Remote
Last week, the New York Times reported on a recent study by WalletHub which ranked each state on its suitability for remote work. The survey evaluated two primary factors: employer-friendly characteristics such as the number of people already working remotely and worker-specific features such as cost of electricity and Internet and average housing and lot sizes.…
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