Inspiring, Celebrating & Empowering
Solo & Small Law Firms

Marketing

Make Money Monday: Show Off Your Clients & Colleagues

For decades, the imaginary Christmastime world of Santa and elves and the North Pole settles into a real-time home in the acclaimed Macy’s Department Store’s annual Holiday Window Display.  But in true 21-st century fashion, this year, Macy’s will play IRL host to another type of ethereal universe that exists only online:  Facebook. According to…

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Delivery of Legal Services v. Delivery of Pizza: Tech Challenges Are the Same

pizza

Mom and pop pizza shops in Washington D.C. are having a tough time keeping their slice of the pie against larger, techno-powered chains in the age of conveyor-belt pizzas and delivery apps which cater to customers’ cravings for convenience, reports Washington City Paper. So why don’t smaller pizza owners fight back with tech of their…

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Make Money Mondays: How Not to Blog: A Reprisal

Seven years ago, I penned a post, How NOT to Blog at the now defunct Nolo Legal Marketing Blawg . Clearly, my influence is very limited because the offenses that I cited – from undated posts, lack of attribution, reliance on unpaid crowd-sourced content to make a buck and posts without links – remain common…

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Make Money Mondays: Virtual Meeting, Real Food

Never eat lunch alone, say master networkers like Keith Ferrazi. But in today’s hectic world, getting together for lunch is easier said than done.  Still, a lawyer’s got to eat, right? Enter an elegant solution to this common problem: eatNgage.com , a platform that lets you set up a virtual meeting, demo or webinar with…

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Say Something Nice

Let’s face it, marketing a solo or small law firm isn’t always candy canes and unicorns.  Face to face meetings or calls can lead to rejection or apologetic sorry-I-don’t-have-any-cases-to-refer-right-now while digital marketing efforts like blogging or social media or a spendy SEO campaign often result in crickets rather than clients. Marketing studies show that it…

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Sponsored Content

3 Ways to Win Over a Judge Before Showing up in the Court

Long before entering a courtroom, you can improve your chances of winning by positively predisposing a judge to you and your case. Learn how here.