Marketing – Page 2

Make Money Mondays: Virtual Meeting, Real Food

September 17, 2018 |

Never eat lunch alone, say master networkers like Keith Ferrazi. But in today’s hectic world, getting together for lunch is easier said than done. Still, a lawyer’s got to eat, right? Enter an elegant solution to this common problem: eatNgage.com , a platform that lets you set up a virtual meeting, demo or webinar with…

Say Something Nice

September 11, 2018 |

Let’s face it, marketing a solo or small law firm isn’t always candy canes and unicorns. Face to face meetings or calls can lead to rejection or apologetic sorry-I-don’t-have-any-cases-to-refer-right-now while digital marketing efforts like blogging or social media or a spendy SEO campaign often result in crickets rather than clients. Marketing studies show that it…

Make Money Mondays: Give a Little Away

September 4, 2018 |

My regular readers are well familiar with my obsession with farmers’ markets and the marketing lessons harvested therefrom. But this week’s marketing lesson from the Farmer’s Market about the value of giving a little away to draw more business later on – couldn’t be more timely in light of my upcoming FREE Webinar, Seven Figure…

Make Money Mondays: Diversify Your Client Portfolio

July 30, 2018 |

If you’re not making the money you’d like, the most obvious solution is to find more clients. But before you start spending thousands of dollars on SEO, first take some time to think about what kinds of clients you need to find to create a sustainable practice. This article by Morra Adams-Mele in Entrepreneur breaks…

Make Money Mondays: Is It Time to Recalibrate Your DIgital Marketing Tools?

July 16, 2018 |

Last week, a tweet from Keith Lee confirmed that Avvo , the controversial lawyer review site planned to remove contact information from attorney profiles. Potential clients can still contact lawyers through a portal (no word about confidentiality precautions there) but lawyers must pay for a profile for contact information to appear directly. Avvo’s new policy…

Make Money Mondays: Start a Legal Subscription Service (Infographic)

July 9, 2018 |

Looking for a summer project to boost your revenues in the fall? There’s no better time than now to develop a subscription service for clients. Here’s an infographic showing the benefits of legal subscription services and how to go about starting one yourself.

Make Money Mondays: Help Your Clients Find Money to Pay Your Bills

June 25, 2018 |

Many solo and small firm lawyers share a common problem: too many clients with too little money to pay legal fees. But before you turn those impecunious clients away, you may want to explore other means to help them pay the bills. Fee Shifting Statutes Fee-shifting statutes allow a prevailing party to recover legal fees…

Make Money Mondays: Marketing Lessons for Solos & Smalls from the Farmers’ Market

June 18, 2018 |

One of my favorite Sunday morning activities during summer is taking my plump little pup Sadie to the weekly Farmer’s Market in my town. It’s a win-win for both of us: Sadie has a chance to consort with other dogs and leave with a juicy bone, while I can pick up fresh ingredients for a…