Marketing
Make Money Mondays: Security As A Selling Point, Part II
Eight and a half long years ago, I suggested that solo and small law firms share their security practices with clients as an added selling point for their practices. Of course, back in 2010, many solos and smalls hadn’t yet started using the cloud, email was still considered relatively secure and paper-less and virtual law…
Read MoreDon’t Sell What You Do But What Your Clients Can Do If They Hire You
This morning as I strode through metro en route to my office, I spied a green column emblazoned with a checklist of items – hotdogs, plates, charcoal and lights and a tagline that read “BBQ, delivered.” Interesting, I thought to myself — I’d been meaning to host a law-firm sponsored summer get-together for years now…
Read MoreMake Money Mondays: Senior Moments
Today, the average life expectancy is 78.6 years for men and 81. 1 years for women. Yet while longevity increases, services that cater to older Americans have not – or at least not yet. However, as Fast Company reports, the business of growing old is a 15 trillion dollar industry. For lawyers, aging populations…
Read MoreAre Our Stories Sacred – Or Just A Sales Pitch?
Back when my next-in-age sister and I were very little, we’d hop off the school bus and careen into the house where we’d plop down at the kitchen table to inhale the after school snack that our mom set out. As we munched our Ritz crackers or ShopRite brand oreos, we’d joke around, trying to…
Read MoreMake Money Mondays: Make A Choice To Employ Voice
Last week, I gifted my 81-year old mom an Alexa Echo and set up the app for her before returning home. My mom is not what you’d call a tech-savvy octogenarian: to the contrary, she calls me several times a week to check the weather on my computer or look up a doctor online because she…
Read MorePart II – Pick Your Favorite E-Newsletter Look
In yesterday’s post , I provided the reasons that your firm should consider creating a newsletter along with a table summarizing the features of the most popular products available. Given that most of the features are identical, the “eyes” have it – meaning that the look and feel of the product will dictate your decision.…
Read MoreMake Money Monday: Take a New Look at Newsletter Campaigns
When it comes to marketing, email newsletters aren’t as sexy as a cool Instagram account, or as far-reaching as a robust SEO campaign. Yet, according to a recent round-up at eConsultancy, 73 percent of consumers state that email is their favored contact option. And though most consumers find themselves awash in email, a preference for…
Read MoreMake Money Monday: Give Cold Calling a Try
About eight years ago, I interviewed an Executive Recruiter for a mini-podcast on the how-to’s of cold-calling. To quickly access the interview click here. Although I’ve sung the praises of cold-calling for decades, it still hasn’t caught on much with lawyers even though it’s one of the best ways to find business quickly. Nor has cold-calling…
Read More