Marketing

When it comes to marketing, email newsletters aren’t as sexy as a cool Instagram account, or as far-reaching as a robust SEO campaign. Yet, according to a recent round-up at eConsultancy, 73 percent of consumers state that email is their favored contact option. And though most consumers find themselves awash in email, a preference for…

About eight years ago, I interviewed an Executive Recruiter for a mini-podcast on the how-to’s of cold-calling.  To quickly access the interview click here.  Although I’ve sung the praises of cold-calling for decades, it still hasn’t caught on much with lawyers even though it’s one of the best ways to find business quickly. Nor has cold-calling…

Happy April Fool’s Day! I’m not much for hoaxes, but a nevertheless, a light-hearted post seems appropriate. And so here’s some udder-ly a-moo-sing, bovine-themed advice on finding a cash cow for your law firm. And remember, you herd it here first. 1. The Purple Cow  The Purple Cow  was the first  Seth Godin  book I…

For past  Make Money Monday posts — which offer quick tips on how to boost your law firm’s revenues — I’ve found inspiration from tech start-ups, the pizza business, transportation industry, and fashion  — just about anywhere else than the public sector. But today, that’s no longer true – because the tip that I offer…

Many years ago, one of the partners from my former law firm referred me a case and to thank him, I treated him to lunch – albeit six months later. As we finished up our meal, I apologized for my delay in showing my appreciation, to which the partner remarked that I was the first person…

So here are some more interesting marketing statistics: it can take as many as eight customer interactions (or touches) to get a face to face meeting with a potential customer and in fact, 80 percent of sales are made between the 6th and 12th customer touch.  As a lawyer, you may be wondering how this…

In the increasingly crowded online space, solo and small firms can have difficulty being found. SEO and pay-per-click schemes are frequently pricey often lures clients focused only on cost or who were already declined by other law firms.  Blogging can increase visibility and attract a more educated breed of clients but creating enough content to…

As the saying goes, everything old is new again.  Look around: Vintage clothing is nearly always in fashion.  Community supported agriculture and buying produce local and direct from farms as folks did back in the day is on the rise.  And now it seems,house-calls for doctors are making a comeback, enabled by the same technology that powers 21st…