Marketing
Make Money Mondays: Three Time’s the Charm
Have you ever considered a new practice area or business model for your law firm but weren’t sure whether it had legs? If you’re looking for a quick way to figure out the NBT, you might try the “rule of three” – which is how Chris Wilson, founder of Lululemon knew that a company focused…
Read MoreEverything You Need to Consider Before Locking Into High Cost Contracts With Consultants Coaches and Marketers – Part II
In Part I of this two-part series, I discussed why it’s so difficult for lawyers to resist the siren’s song of coaching and marketing programs that promise the sky but often fail to deliver. Here in Part II, I’ve set out a long list of factors to help lawyers separate the wheat from the chaff when…
Read MoreEverything You Need to Consider Before Locking Into High Cost Contracts With Consultants Coaches and Marketers – Part I
Like anyone else, even rational, bright, ever-skeptical attorneys are vulnerable to high-cost, low return coaching, consultant and marketing programs. As I wrote here six years ago, there are plenty of reasons why attorneys are easy prey for questionable, pricey programs. For starters, many lawyers running their own firm particularly during economically-shaky times like these naturally…
Read MoreMake Money Mondays: Shift Work and Pandemic
As we roll into the second month of pandemic, many of us are slowly realizing that the crazy ad hoc schedules — with Parent No. 1 working 6 am through 10 am, then homeschooling junior while Parent No. 2 works, then swap at noon and so on — that we once viewed as stop gap…
Read MoreMake Money Mondays: Invest in Yourself
As we start on Week Number 4 of the pandemic lockdown, everyone is growing restless and nervous. For many solo and small firm lawyers, the reality of at least another month’s worth of case postponements and reduced intake has settled in. Meanwhile, if my personal email box is any indication, vendors, marketers and coaches galore…
Read MoreMake Money Monday: How Lawyers Can Make Zoom Bloom and Boom Rather Than Doom Online Marketing
By now, most lawyers are well-acquainted with Zoom, which has quickly emerged as a lifeline for lawyers attempting to re-establish a semblance of their former IRL online. As with any other marketing tools – whether Yellow Pages from days of yore to the web and social media, Zoom is just a medium for conveying content. …
Read MoreMake Money Mondays: Blinders On
As law firm owners and entrepreneurs, all of us are living under a cloud of unprecedented uncertainty and financial hardship. It’s stressful and scary and if you were to claim otherwise, I’d question your sanity. In the days and months to come, there will be time — plenty of it — to reposition your firm,…
Read MoreMake Money Mondays…or Not? Marketing in the Time of Covid-19
As Covid-19 spreads across the United States, so too, have all kinds of pitches and programs and promotions by law firms and the vendors who serve them. Some of these programs are free and purely informational – covering topics such as employers’ obligations and liability during a pandemic or the mechanics and ethics of getting…
Read More