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Solo & Small Law Firms

Marketing

Make Money Mondays: Declutter Your Law Office.

Recent news articles and blog posts are — somewhat ironically — now cluttered with articles about the so-called queen of decluttering, Marie Kondo — star of the Netflix series Tidying Up With Marie Kondo. Now, you can add this post to the pile.  Because today’s tip for Make Money Mondays is to declutter your law…

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Make Money Monday: Joint Marketing Venture

In the online world, joint venture marketing is commonplace.  From affiliate marketing (not my personal cup of tea) to partnering to produce webinars and other online programs, entrepreneurs leverage collaboration for mutual financial success. The same, however, isn’t true for most lawyers who are so focused on what can go wrong with joint ventures —…

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Make Money Monday: Values-Based Marketing

Welcome to 2019, the year of equilibrium, reports  Forbes . Whereas in 2018, consumers were eager to escape reality and sought out brands that “offered people moments of respite from the daily grind,” now, according to a recent consumer trends report , “people are seeking equilibrium in all aspects of their lives – between humans and…

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Emulation Isn’t A Marketing Strategy

As the saying goes, imitation may be the best form of flattery. But it’s not always the best way to design a product or market your practice – at least based on YouTube’s unsuccessful effort to launch a fee-based subscription platform like Netflix or Hulu. Although some observers attributed YouTube’s failure to a saturation of…

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Make Money Mondays: Ethical Use of Law Firm Finance Companies

One of the best ways to make money for your law firm is to find money for your clients to pay your bills.  In a previous post,  I described a number of approaches to finding money including identifying fee-shifting statutes, available insurance policies, crowdfunding and third-party financing.  Many lawyers confuse third-party financing with litigation financing in…

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FREE Digital and Online Marketing Cheatsheets – Download TODAY

As the year winds down, most of you are already making marketing resolutions for 2019: vowing that next year, you’ll finally start running Facebook ads or put an e-newsletter together or just figure out how to use LinkedIn more effectively. Sure, you can hire a company to market your practice, or outsource certain aspects of…

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Make Money Mondays: Recycle and Repurpose Your Firm’s Leftover Content

For some people, the leftovers are the best part of Thanksgiving.   As much we look forward to the traditional feast of turkey, stuffing, cranberry sauce, potatoes, green bean casserole and pumpkin pie (along with whatever else your family includes in their menu), sometimes after all the anticipation, the traditional food can seem a bit too…

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Make Money Monday: Show Off Your Clients & Colleagues

For decades, the imaginary Christmastime world of Santa and elves and the North Pole settles into a real-time home in the acclaimed Macy’s Department Store’s annual Holiday Window Display.  But in true 21-st century fashion, this year, Macy’s will play IRL host to another type of ethereal universe that exists only online:  Facebook. According to…

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3 Ways to Win Over a Judge Before Showing up in the Court

Long before entering a courtroom, you can improve your chances of winning by positively predisposing a judge to you and your case. Learn how here.