Marketing
Make Money Monday: Show Off Your Clients & Colleagues
For decades, the imaginary Christmastime world of Santa and elves and the North Pole settles into a real-time home in the acclaimed Macy’s Department Store’s annual Holiday Window Display. But in true 21-st century fashion, this year, Macy’s will play IRL host to another type of ethereal universe that exists only online: Facebook. According to…
Read MoreThe Experts Told Me To Network…But No One Will Respond to My Invitations to Meet. What Can I Do?
The Problem With Networking Advice When you started your firm, chances are that you were told to network using a system like this one: Step 1: Attend bar association events or CLEs and introduce yourself to colleagues and collect a business card or contact information. Step 2: Follow up with your new contacts by giving…
Read MoreMake Money Monday: Using Law Firm Technology To Make Your Practice Faster, Better & Cheaper.
Back in the day, better, faster and cheaper was unattainable for most lawyers. If clients wanted the job done quickly, they could expect to pay a premium while sacrificing quality. Meanwhile, clients paying bargain basement prices would get what they paid for: substandard quality delivered in an untimely manner. Today, not only has tech…
Read MoreMake Money Mondays: Mommy-Doggie Sweaters Show Why Niche Marketing Works
Over the weekend, I did a little shopping for a couple of inexpensive sweaters to wear on casual workdays at my office now that the cooler weather is likely to stick around. Casing the mall, I found a couple of possibilities under $25, but even then I couldn’t make up my mind. In each store,…
Read MoreDelivery of Legal Services v. Delivery of Pizza: Tech Challenges Are the Same
Mom and pop pizza shops in Washington D.C. are having a tough time keeping their slice of the pie against larger, techno-powered chains in the age of conveyor-belt pizzas and delivery apps which cater to customers’ cravings for convenience, reports Washington City Paper. So why don’t smaller pizza owners fight back with tech of their…
Read MoreMake Money Mondays: How Not to Blog: A Reprisal
Seven years ago, I penned a post, How NOT to Blog at the now defunct Nolo Legal Marketing Blawg . Clearly, my influence is very limited because the offenses that I cited – from undated posts, lack of attribution, reliance on unpaid crowd-sourced content to make a buck and posts without links – remain common…
Read MoreMake Money Mondays: Virtual Meeting, Real Food
Never eat lunch alone, say master networkers like Keith Ferrazi. But in today’s hectic world, getting together for lunch is easier said than done. Still, a lawyer’s got to eat, right? Enter an elegant solution to this common problem: eatNgage.com , a platform that lets you set up a virtual meeting, demo or webinar with…
Read MoreSay Something Nice
Let’s face it, marketing a solo or small law firm isn’t always candy canes and unicorns. Face to face meetings or calls can lead to rejection or apologetic sorry-I-don’t-have-any-cases-to-refer-right-now while digital marketing efforts like blogging or social media or a spendy SEO campaign often result in crickets rather than clients. Marketing studies show that it…
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3 Ways to Win Over a Judge Before Showing up in the Court
Long before entering a courtroom, you can improve your chances of winning by positively predisposing a judge to you and your case. Learn how here.