Inspiring, Celebrating & Empowering
Solo & Small Law Firms

Marketing

Make Money Monday: Take a New Look at Newsletter Campaigns

When it comes to marketing, email newsletters aren’t as sexy as a cool Instagram account, or as far-reaching as a robust SEO campaign. Yet, according to a recent round-up at eConsultancy, 73 percent of consumers state that email is their favored contact option. And though most consumers find themselves awash in email, a preference for…

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Make Money Monday: Give Cold Calling a Try

About eight years ago, I interviewed an Executive Recruiter for a mini-podcast on the how-to’s of cold-calling.  To quickly access the interview click here.  Although I’ve sung the praises of cold-calling for decades, it still hasn’t caught on much with lawyers even though it’s one of the best ways to find business quickly. Nor has cold-calling…

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Make Money Monday: Find Your Cash Cow

Happy April Fool’s Day! I’m not much for hoaxes, but a nevertheless, a light-hearted post seems appropriate. And so here’s some udder-ly a-moo-sing, bovine-themed advice on finding a cash cow for your law firm. And remember, you herd it here first. 1. The Purple Cow  The Purple Cow  was the first  Seth Godin  book I…

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Make Money Mondays: Take the Time to Say Thank You

Many years ago, one of the partners from my former law firm referred me a case and to thank him, I treated him to lunch – albeit six months later. As we finished up our meal, I apologized for my delay in showing my appreciation, to which the partner remarked that I was the first person…

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Make Money Monday: Get Some Traction With a Call to Action

So here are some more interesting marketing statistics: it can take as many as eight customer interactions (or touches) to get a face to face meeting with a potential customer and in fact, 80 percent of sales are made between the 6th and 12th customer touch.  As a lawyer, you may be wondering how this…

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Make Money Mondays: Promote Your Firm Through MicroInfluencers

In the increasingly crowded online space, solo and small firms can have difficulty being found. SEO and pay-per-click schemes are frequently pricey often lures clients focused only on cost or who were already declined by other law firms.  Blogging can increase visibility and attract a more educated breed of clients but creating enough content to…

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Make Money Mondays: Back to the Future With Housecalls

As the saying goes, everything old is new again.  Look around: Vintage clothing is nearly always in fashion.  Community supported agriculture and buying produce local and direct from farms as folks did back in the day is on the rise.  And now it seems,house-calls for doctors are making a comeback, enabled by the same technology that powers 21st…

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