Marketing
Networking in Person in the Time of Corona
Although I co-authored Social Media for Lawyers a decade ago, I never expected that online connections would wholesale replace in-person professional networking. Instead, online networking as a springboard to a relationship that would ultimately solidify though a face to face meeting. Yet IRL connections are difficult to come by in a time of coronavirus. And…
Read MoreQuick Cash Infusions For New Law Firm Owners
Unless you’ve managed to bring existing clients with you when starting a new firm, it can take some time for cash to start flowing through the door. Don’t despair – there are lots of creative ways to drum up quick cash to tide you over as your practice gets off the ground. Although most quick…
Read MoreMake Money Mondays: Small Wins
Rewind five months ago to the early days of the pandemic, when courts shut down, work moved home and you were content to turn your kids over to ten hours of screen time each day because you thought it would be temporary. Back then, you had big plans: to add a new practice area, to …
Read MoreBoy, Is My Face Ruby!
As one of the few bloggers covering the solo and small law firm space, I try to stay current on what’s new in the legal tech world. So after learning just a few days ago that a class action for overbilling was filed two years ago against Ruby Receptionists,an answering service popular with lawyers, boy…
Read MoreMake Money: Pandemic Trendspotting
To paraphrase an old Yiddush saying, men and women plan, pandemic laughs. Take a look at some of completely unexpected winners…and losers recently anointed by the pandemic: With the population housebound, rideshare companies like Uber and Lyft have seen declines of 70-80 percent in usage. Instead, folks are substituting bicycles for public transportation and uber…
Read MoreMake Money Monday: Use It or Lose It
A couple of months before the pandemic hit, tidy-up evangelist Marie Kondo released a new book, Joy at Work: Organizing Your Professional Life , which applies Kondo’s decluttering principles to the workplace context. As this article describes, Kondo advises readers to decide what to keep and what to cull by asking themselves a particular object…
Read MoreMake Money Mondays: Replace What’s Not Coming Back With Something Better
In one fell swoop, COVID-19 put an end to salad bars, hot-food buffets and other types of self-serve operations that have become popularized in takeout restaurants and grocery stores over the past decade. And even as establishments reopen, self-serve buffets may be thing of the past because it’s nearly impossible to control the spread of…
Read MoreMake Money Mondays: Three Time’s the Charm
Have you ever considered a new practice area or business model for your law firm but weren’t sure whether it had legs? If you’re looking for a quick way to figure out the NBT, you might try the “rule of three” – which is how Chris Wilson, founder of Lululemon knew that a company focused…
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