Can lawyers use a competitor’s name as a keyword to market their own law practice? Although Google allows law firms’ to purchase competitors’ names as keywords, at least two states — North Carolina and South…
Alexa, please hire me a lawyer. Yes, I realize that asking an AI-assistant to find a lawyer sounds far-fetched — like something out of a bad sci-fi movie. But Marketing in the Age of Alexa…
Last week, the Illinois Attorney Registration and Disciplinary Commission (IARDC) issued a report that recommends allowing attorneys to participate in for-profit referral and matching services, and seeks public comment on a proposed framework for regulating for-profit…
This month, as part of our ongoing Profile Series on solo and small firm lawyers doing interesting things, we’re introducing another category: solo and small firm lawyers who’ve kept their day job but have a…
To paraphrase an old quote, the wheels of change grind slowly at biglaw. But some recent initiatives suggest that big firms are tentatively dipping a toe into the innovation pool. For example,last year global law…
Many rural communities continue to face a legal services crisis. Some communities simply don’t have enough lawyers. Alternatively, there are enough lawyers, but their fees exceed the amount that clients can or wish to pay. …
To paraphrase Mark Twain, the death of the solo and small firm practitioner has been greatly exaggerated. At least that’s the case if one is to believe the Attorney Compensation Report released by Martindale-Hubbell today which found that…
Sponsored Content
How Do Clients Find Their Lawyers?
There are many ways a potential client may find you, but which channels should your law firm be focusing its marketing strategy on?