Inspiring, Celebrating & Empowering
Solo & Small Law Firms

Make Money Mondays: Is It Time to Recalibrate Your DIgital Marketing Tools?

July 16, 2018

Last week, a tweet from Keith Lee  confirmed that Avvo , the controversial lawyer review site planned to remove contact information from attorney profiles. Potential clients can still contact lawyers through a portal (no word about confidentiality precautions there) but lawyers must pay for a profile for contact information to appear directly.  Avvo’s new policy…

Beware of Buying A Competitor’s Name To Market Your Law Practice

June 14, 2018

Can lawyers use a competitor’s name as a keyword to market their own law practice? Although Google allows law firms’ to purchase competitors’ names as keywords, at least two states — North Carolina  and South…

Alexa, Please Hire Me A Lawyer: How AI Will Change EVERYTHING We’ve Been Taught About Marketing Legal Services

June 8, 2018

Alexa, please hire me a lawyer. Yes, I realize that asking an AI-assistant to find a lawyer sounds far-fetched — like something out of a bad sci-fi movie. But  Marketing in the Age of Alexa…

Why State Bar Regulation of For-Fee Referral Services Is A Very, VERY Bad Idea

June 7, 2018

Last week, the Illinois Attorney Registration and Disciplinary Commission (IARDC) issued a report that recommends allowing attorneys to participate in for-profit referral and matching services, and seeks public comment on a proposed framework for regulating for-profit…

Solo/Small Side Gigs – Alan Fanger, Empower Legal

June 5, 2018

This month, as part of our ongoing Profile Series on solo and small firm lawyers doing interesting things, we’re introducing another category: solo and small firm lawyers who’ve kept their day job but have a…

Biglaw Attorneys Get Paid To Innovate, Solos & Smalls Innovate to Get Paid

May 30, 2018

To paraphrase an old quote, the wheels of change grind slowly at biglaw. But some recent initiatives suggest that big firms are tentatively dipping a toe into the innovation pool.  For example,last year global law…

Unbundling and the Rural Client

May 24, 2018

Many rural communities continue to face a legal services crisis.  Some communities simply don’t have enough lawyers.  Alternatively, there are enough lawyers, but their fees exceed the amount that clients can or wish to pay. …

Solo & Small Firm Lawyers Average $198k/year…So Why Do We Portray Solos As Losers?

May 22, 2018

To paraphrase Mark Twain, the death of the solo and small firm practitioner has been greatly exaggerated. At least that’s the case if one is to believe the Attorney Compensation Report released by Martindale-Hubbell today which found that…

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How Do Clients Find Their Lawyers?

There are many ways a potential client may find you, but which channels should your law firm be focusing its marketing strategy on?