Inspiring, Celebrating & Empowering
Solo & Small Law Firms

Marketing By the Numbers, Part 2

June 27, 2017

Marketing by the Numbers, Part 2 About seven years ago, I created a 13-minute video entitled Marketing By the Numbers, where I showed, through the power of data, the rationale behind many recommended marketing practices. Although the stats that I used (particularly those regarding social media and mobile devices) may now be outdated, the marketing…

Jay Foonberg’s Famous Holiday Cards

November 28, 2004

Most of us solos know Jay Foonberg as the author of the solo bible,  How to Start and Build a Law Practice.  Who could have guessed that he’s also a purveyor of the kind of …

My Shingle Now Part of Law.com Network

November 22, 2004

As of today, My Shingle joins our fellow bloggers listed here an official member of the Law.com Blog Network.  Unfortunately, we’re off to a bit of a rocky start due to server problems over on…

2004 Bar Review Now Available: Super-Spectacular Resource!!

November 22, 2004

Two years ago, My Shingle published the first ever Bar Review, a survey of what the state bars and the ABA offer in the way of resources and support for solo and small firm practitioners. …

Should NY Ban Targeted Mailings?

November 22, 2004

After last year’s Staten Island Ferry crash, lawyer ads targeting potential clients proliferated in the local news media within hours.  Though banning newspaper ads would likely violate the First Amendment, New York is now considering…

Working from Home – A Viable Choice

November 22, 2004

Many lawyers resist working from home, worrying primarily about image, as in this article here.  But a professional home based office is possible, as demonstrated by Nina Kallen and Lisa Solomon, the two sucessful attorneys…

Saying Thank You Because You Mean It

November 22, 2004

With the holidays approaching, we can expect an onslaught of marketing articles reminding us to send our clients and colleagues holiday cards and gifts to keep the flow of work coming.  But sometimes it’s nice…

YES, YOU TOO CAN SLAY GOLIATH

November 6, 2004

Biglaw firms want clients to believe that they have the resources and brainpower to outgun smaller opponents – but that’s not always the case as reported in Want to Beat a Big Firm in Litigation?…