No niche, no problem. The best niches are invented, anyway. To get your creative juices flowing, SPOTLIGHT includes examples of 50 niches that didn't exist 15 years ago - as well as several exercises for identifying a niche that's right for you.

Absolutely. For starters, SPOTLIGHT covers topics related to niche practice that most lawyers and marketing experts overlook: such as innovative business models for niche practices, finding qualified support to grow a niche practice and applicable ethics rules. Moreover, SPOTLIGHT includes a jam-packed module on marketing a niche practice covering everything from "state of the art" social media advertising to more traditional approaches like sponsorships or even writing a law review article. Plus, we'll even teach you how to get paid while you're marketing you niche!  Even if you have an established niche practice, you're guaranteed to come away with a ton of ways to supercharge the growth of your niche.

Most of the articles on niche practice only speak about why niches work and offer a few generic marketing ideas.  But they don't walk you through the process of identifying and implementing a successful, revenue-generating niche practice as we'll do in SPOTLIGHT. Plus, in SPOTLIGHT, you'll have access to worksheets and examples from my own practice to help you create a niche and develop an effective business model and marketing plan. Finally, in SPOTLIGHT, you'll also have the benefit of Q&A sessions with me and ongoing interaction with other lawyers in our online mastermind group.

No. For starters, even though "niches" are a trendy buzzword, most marketers don't understand the first thing about them. By contrast, I've created two successful niche practices and I'll share what worked - and what didn't. In addition, an appropriate business model is key to the success of a niche - something that most experts never consider. I'll show how changing the business model for a niche (as I did when I went from representing individual ocean energy clients to co-founding and running a 55-member national trade association) can make an enormous difference in the scope and success of a niche practice.  Check out the course syllabus in detail - you'll see that there's nothing comparable offered anywhere else.

Yes.  Irrespective of practice areas, the steps to creating a niche or evaluating an appropriate business model are the same across specialty. As for marketing strategies - which admittedly are niche-dependent - the program will offer a wide variety of marketing techniques and tools for evaluating the usefulness to your business.

Once the course begins on September 5, you'll immediately have access to the materials from each module that you can work through at your own pace. Each week, I'll conduct a live session to address questions from that week's lessons. As a supplement to the course, we'll also set up a Facebook Mastermind Group (or if the class prefers, a Slack Channel) where participants can network, seek feedback on their ideas and support each other throughout the niche creation process.

Once the program opens and you have access to the materials, you'll have 21-days to decide whether it's the right fit for you. If not, you can withdraw from the class during that 21-day window and obtain a full refund, no questions asked.

The program is structured to allow you to work at your own pace. In addition, your time investment will vary depending upon whether you've already chosen a niche, or are starting from scratch in identifying the options.  The marketing segments of the program will involve the most amount of time since you'll need to gather and prepare materials - all of which we'll show you how to do as we go.