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Solo & Small Law Firms

Make Money Mondays: Is It Time to Recalibrate Your DIgital Marketing Tools?

July 16, 2018

Last week, a tweet from Keith Lee  confirmed that Avvo , the controversial lawyer review site planned to remove contact information from attorney profiles. Potential clients can still contact lawyers through a portal (no word about confidentiality precautions there) but lawyers must pay for a profile for contact information to appear directly.  Avvo’s new policy…

YES, YOU TOO CAN SLAY GOLIATH

November 6, 2004

Biglaw firms want clients to believe that they have the resources and brainpower to outgun smaller opponents – but that’s not always the case as reported in Want to Beat a Big Firm in Litigation?…

DO YOU RECOGNIZE AT LEAST ONE OF THESE CLIENT-TYPES

November 6, 2004

What kind of client is your personal pleasure? Hands on or hands off? A lawyer client? A client in denial about prospects of success? Or of course, the crazy (truly crazy!) client? Those are the…

IF YOU’RE GOING TO FORCE PRO BONO, DON’T MAKE IT EQUITABLE

November 6, 2004

For various reasons, I do not endorse mandatory pro bono requirements, even as I, personally, have made a point of taking on several pro bono matters each year during my sixteen years of practice. I…

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How Do Clients Find Their Lawyers?

There are many ways a potential client may find you, but which channels should your law firm be focusing its marketing strategy on?