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Solo & Small Law Firms

Marketing

FREE Digital and Online Marketing Cheatsheets – Download TODAY

As the year winds down, most of you are already making marketing resolutions for 2019: vowing that next year, you’ll finally start running Facebook ads or put an e-newsletter together or just figure out how to use LinkedIn more effectively. Sure, you can hire a company to market your practice, or outsource certain aspects of…

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Make Money Mondays: Recycle and Repurpose Your Firm’s Leftover Content

For some people, the leftovers are the best part of Thanksgiving.   As much we look forward to the traditional feast of turkey, stuffing, cranberry sauce, potatoes, green bean casserole and pumpkin pie (along with whatever else your family includes in their menu), sometimes after all the anticipation, the traditional food can seem a bit too…

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Make Money Monday: Show Off Your Clients & Colleagues

For decades, the imaginary Christmastime world of Santa and elves and the North Pole settles into a real-time home in the acclaimed Macy’s Department Store’s annual Holiday Window Display.  But in true 21-st century fashion, this year, Macy’s will play IRL host to another type of ethereal universe that exists only online:  Facebook. According to…

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Delivery of Legal Services v. Delivery of Pizza: Tech Challenges Are the Same

pizza

Mom and pop pizza shops in Washington D.C. are having a tough time keeping their slice of the pie against larger, techno-powered chains in the age of conveyor-belt pizzas and delivery apps which cater to customers’ cravings for convenience, reports Washington City Paper. So why don’t smaller pizza owners fight back with tech of their…

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Make Money Mondays: How Not to Blog: A Reprisal

Seven years ago, I penned a post, How NOT to Blog at the now defunct Nolo Legal Marketing Blawg . Clearly, my influence is very limited because the offenses that I cited – from undated posts, lack of attribution, reliance on unpaid crowd-sourced content to make a buck and posts without links – remain common…

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3 Ways to Win Over a Judge Before Showing up in the Court

Long before entering a courtroom, you can improve your chances of winning by positively predisposing a judge to you and your case. Learn how here.