Marketing

One of my favorite Sunday morning activities during summer is taking my plump little pup Sadie to the weekly Farmer’s Market in my town.  It’s a win-win for both of us: Sadie has a chance to consort with other dogs and leave with a juicy bone, while I can pick up fresh ingredients for a…

Legal subscription plan – that is, a services or bundle of services available for a fixed price on a recurring basis — can be a solo or small firm lawyer’s best friend. As I wrote almost a decade ago, subscription services create a steady stream of revenue that can help even out the cash flow…

As those of you on my email list may know, I’m sponsoring a webinar on Facebook ads and other types of digital marketing that will be presented by Jason Gardner and Alicia Glenn. Although I don’t ordinarily host webinars, the topic of Facebook advertising is of great interest to readers and this opportunity to host…

Believe it or not, the pop-up stores are a $50 million dollar industry according to Small Biz Trends . Moreover, as the infographic shows, there are more ways to run a pop-up business than just by opening a kiosk in a mall. Many pop up businesses are taking place within vacant spaces or existing stores.…

Marketing by the Numbers, Part 2 About seven years ago, I created a 13-minute video entitled Marketing By the Numbers, where I showed, through the power of data, the rationale behind many recommended marketing practices. Although the stats that I used (particularly those regarding social media and mobile devices) may now be outdated, the marketing…

I’ve written previously about the concept of seasonal marketing  for law firms – that is, offering limited-time services that have some connection with a holiday or season. So for example, around Memorial Day or Veteran’s Day, a law firm might offer discounted services to veterans. Of course, seasonal marketing can go awry also – as…

I’m not sure how I missed it, but at the end of 2015, Google formally launched Primer , a free, sleek app that delivers bite-sized marketing lessons to help companies of all sizes build their businesses. Since then, Google has continued to update the app with new tutorials for small businesses developed by national experts…

Referrals from big law firms. They’re the holy grail for lawyers with a specialized practice area commonly handled by large firms, or for big law expatriates who often aim to build a practice out of more price sensitive clients who can no longer afford big law rates. Yet generating big law referrals isn’t as easy…