Marketing
Make Money Monday: One Minute Marketing
A lawyer colleague and Facebook friend recently posted a simple request: he asked whether we were aware that his firm handled employment and injury cases. At least half of the 40 respondents (myself included) knew that he handled one area but not the other. As a result of my colleague’s survey, I’ve now learned of…
Read MoreInaugural Practices
Yesterday, I took a long break to witness the historic inauguration of President Joseph Biden and Vice President Kamala Harris. There’s much to celebrate and learn from our new leaders including how men and women can work productively side by side. But more to the point, a new election means new opportunities for lawyers. I…
Read MoreHow to Compete in a Crowded Market
All too often, I hear lawyers bemoan their inability to compete in crowded markets. Often, they view the obstacles as a matter of cost. Lawyers either complain about the enormous expense of SEO to break through to the first page of Google in a competitive practice area, or about being undercut on price by other…
Read MoreMake Money Mondays: Puzzle Over How to Refresh the Old and Dull
When it comes to pandemic pastimes, there’s nothing more old school than the humble jigsaw puzzle. Though I did my share of puzzles as a kid, as did my daughters, I’ve never been a rabid fan. For starters, putting the puzzle together seemed like an awful lot of effort for something that’s later torn apart…
Read MoreMake Money Mondays: One a Day Wonders
In theory, we’re all aware of the power of one – like the power of writing one true sentence or lighting one candle instead of cursing the darkness, or one shot heard round the world that birthed a new nation. On the flip side, we’re also suspect of the value of one, because one can…
Read MoreMake Money Monday: The Done With You Legal Business Model
For years, legal futurists have lamented that the legal profession hasn’t been able to develop fully do-it-yourself products with the same widespread adoption rate as Turbotax. Most commentators blame outdated ethics rules and protectionism for the lack of success but in truth, the fault lies with clients. Because many clients don’t want a DIY solution…
Read MoreMake Money Mondays: Embrace the Holiday Phone Call, Redux
Granted, I often pat myself on the back for being ahead of the curve. But even this is too much. No way I knew a year ago when I recommended Holiday Phone Calls as an alternative to cards that just three months later, we’d fall deep into an all-encompassing pandemic that has complicated the sending…
Read MoreMake Money Mondays: Look At Your Law Firm Through A Second Set of Eyes
Several years after my husband’s death, I decided to try my hand on some of the dating apps. Thanks to phone cameras, editing tools and filters, posting a few flattering pictures for my bio wasn’t much of a challenge — but coming up with a dating profile was nearly impossible. For starters, I hadn’t dated…
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