Marketing

For years, legal futurists have lamented that the legal profession hasn’t been able to develop fully do-it-yourself products with the same widespread adoption rate as Turbotax. Most commentators blame outdated ethics rules and protectionism for the lack of success but in truth, the fault lies with clients.   Because many clients don’t want a DIY solution…

Granted, I often pat myself on the back for being ahead of the curve. But even this is too much.  No way I knew a year ago when I recommended Holiday Phone Calls as an alternative to cards that just three months later, we’d fall deep into an all-encompassing  pandemic that has complicated the sending…

Several years after my husband’s death, I decided to try my hand on some of the dating apps. Thanks to phone cameras, editing tools and filters, posting a few flattering pictures for my bio wasn’t much of a challenge — but coming up with a dating profile was nearly impossible.  For starters, I hadn’t dated…

With a presidential Election Day less than 24-hours away, the entire country is on edge, awaiting results.  But it’s not just the inside-the-Beltway crowd here in my area who will be impacted by the outcome.  The election will have repercussions for most of your clients and prospective clients, whether individuals, small businesses, non-profits or public…

On at least one level, most legal services are transactional.  Lawyers enter into representation agreements with clients to perform a service: drafting an estate plan, representation in a DUI case, negotiating separation terms and a settlement for a divorce.  Some engagements are completed in a matter of weeks while others can go on for years. …

Rewind five months ago to the early days of the pandemic, when courts shut down, work moved home and you were content to turn your kids over to ten hours of screen time each day because you thought it would be temporary.  Back then, you had big plans: to add a new practice area, to …