Marketing

As the year winds down, most of you are already making marketing resolutions for 2019: vowing that next year, you’ll finally start running Facebook ads or put an e-newsletter together or just figure out how to use LinkedIn more effectively. Sure, you can hire a company to market your practice, or outsource certain aspects of…

For decades, the imaginary Christmastime world of Santa and elves and the North Pole settles into a real-time home in the acclaimed Macy’s Department Store’s annual Holiday Window Display.  But in true 21-st century fashion, this year, Macy’s will play IRL host to another type of ethereal universe that exists only online:  Facebook. According to…

The Problem With Networking Advice When you started your firm, chances are that you were told to network using a system like this one: Step 1: Attend bar association events or CLEs and introduce yourself to colleagues and collect a business card or contact information. Step 2:  Follow up with your new contacts by giving…

Over the weekend, I did a little shopping for a couple of inexpensive sweaters to wear on casual workdays at my office now that the cooler weather is likely to stick around.  Casing the mall, I found a couple of possibilities under $25, but even then I couldn’t make up my mind.  In each store,…

Mom and pop pizza shops in Washington D.C. are having a tough time keeping their slice of the pie against larger, techno-powered chains in the age of conveyor-belt pizzas and delivery apps which cater to customers’ cravings for convenience, reports Washington City Paper. So why don’t smaller pizza owners fight back with tech of their…

Seven years ago, I penned a post, How NOT to Blog at the now defunct Nolo Legal Marketing Blawg . Clearly, my influence is very limited because the offenses that I cited – from undated posts, lack of attribution, reliance on unpaid crowd-sourced content to make a buck and posts without links – remain common…