Marketing
Make Money Monday: Tout Your Tech
Can a law firm’s use of artificial intelligence be a selling point for clients? Biglaw firm DLA Piper thinks so. Last month, DLA Piper publicly announced that it would utilize Casetext’s groundbreaking platform, Co-Counsel which is powered by GPT-4 to perform substantive tasks such as legal research, document review, deposition prep, and contract analysis. DLA…
Read MoreStarting a Law Firm: Is Influencer Marketing for You?
In October 2022, I wrote about the rise of nano-influencers and how lawyers might use them to market their law firms. Turns out, I was ahead of the curve. As Forbes reports, influencer marketing is becoming more important than ever to boosting SEO. The Forbes article recommends: Ask the influencers you work with to link…
Read MoreAdvice on Flat Fee Billing from Two Lawyers Who Do It
This article summarizes key takeaways from the #ABATECHSHOW presentation “Flat Fees: the F Word You’ll Learn to Love” by flat fee pros Regina Edwards and Ashley Pepitone. Summary based on my notes, compiled by Chat GPT with additional editorial review. The Benefits of Flat Fees for Lawyers This presentation on flat fees for lawyers opened…
Read MoreReferrals Are Still the Hundred Million Dollar Standard for Lawyers Seeking Clients
Four years ago in a post at Above the Law, I described my informal poll of thirty Facebook group participants and found that the overwhelming majority identified personal referrals – either from other lawyers or former clients – as their top source of business. And a recent big win by a small Connecticut law firm…
Read MoreFREE Marketing CheatSheets for Law Firms
Are you overwhelmed by marketing options? Unsure whether marketing vendors are selling you a bill of goods? Trying to figure out what marketing will give you the best bang for the buck? You’re in luck. MyShingle has just updated our Marketing Cheatsheets where we’ve gathered the stats and who, what, when, where, why and how on…
Read MoreMake Money Mondays: Can Law Firms Use Nano Influencers for Marketing?
Three years ago when I first posted about lawyers using microinfluencers, TikTok was barely a blip on the marketing radar. Fast forward to today, and social media platforms like TikTok and Instagram reels are empowering nano influencers, defined by Influencer Marketing as influencers with active social profiles, but fewer than 10,000 followers. Brands are increasingly…
Read MoreIs Cold Calling for Lawyers Obsolete?
In the past, when I embarked on a new venture or needed to find work or referrals quickly, I’d typically make both warm calls (to colleagues I know) as well as cold calls to prospects who I might find in a specialty bar directory or on a law firm website. But as I ramp up…
Read MoreMake Money Mondays: Three Ways Lawyers CanTake to Tik Tok Without a Single Video
Back in May 2022, I posted about how solo and small lawyers are using TikTok to share their legal knowledge, opinions and a behind-the-scenes look at their practices. But as I’m learning from my own experimentation on TikTok, it can be difficult to post regularly enough to gain real traction or attract clients. Even so,…
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