Marketing
Make Money Mondays, Superbowl Edition: Always Bring Your Best Game No Matter Who’s Watching
Though I’ve never been much of a sports fan, football least of all, I feel compelled to turn on the Superbowl (if not watch it) just so that I can participate in Monday morning conversations. For that reason, I am probably the last person on earth to have learned about Katie Sowers, an assistant coach…
Read MoreMake Money Mondays: Say Hello to the Holiday Phone Call
With a late Thanksgiving, it’s hard to believe that we’re already two days into December – and just three weeks away from the start of holidays. So if you were planning on ordering and sending out personalized holiday cards, time is growing short. And believe it or not, that’s actually a good thing. I don’t…
Read MoreMake Money Mondays: Embrace Constraints
Many lawyers view lack of resources as an obstacle to starting or growing a law practice. And they’d be right to some extent. After all, it’s far easier and less stressful to start a law practice with a deep pocket full of money to fund prime office space, administrative help and professional marketers and coaches…
Read MoreMake Money Mondays: One Price Doesn’t Fit All
Most lawyers would never admit that they pretty much charge the same price for everything. For example, one lawyer might argue that his rates are only $250/hr – a real bargain as compared to so-and-so down the street who bills out at $500. Yet I’d be willing to bet that even with the one lawyer…
Read MoreMake Money Mondays: Vetting the Veterans’ Niche
In honor of Veteran’s Day, today’s Make Money Mondays salutes a unique niche practice area: veterans’ owned businesses. According to the recent surveys, there are 2.52 million veteran majority-owned businesses in the United States that collectively generated $1.14 trillion in revenues last year. Most vet businesses are small with 54 percent having 1-4 employees, and…
Read MoreMake Money Monday: Follow Up On Conferences
As I explained in my Marketing By the Numbers video, 80 percent of people fail to follow up with contacts and leads from conferences. That’s unfortunate considering the time and expense that many conferences entail. So I was excited to stumble upon a free resource from Hub Spot —14 FREE email templates that you can…
Read MoreShould Your Law Firm Logo Include Scales of Justice?
When it comes to logos, turns out the design experts may have gotten it wrong, reports the Harvard Business Review . After nearly a decade of simple, text-based logos like Google or Paypal or non-descriptive marks like Uber, seems that customers prefer and put their trust in descriptive logos. A descriptive logo is what the…
Read MoreMake Money Monday: Automating Marketing Tips
For today’s Make Money Monday, here’s a quick summary of Gyi Tsakalakis’ talk Plus ca change, plus c’est la meme chose – discussing how lawyers can engage with consumers online, and offering some easy ways to implement. You can view the full video above. Gyi’s talk covers Mail Chimp (at 8:00) to send recurring communications,…
Read More