Marketing
Emulation Isn’t A Marketing Strategy
As the saying goes, imitation may be the best form of flattery. But it’s not always the best way to design a product or market your practice – at least based on YouTube’s unsuccessful effort to launch a fee-based subscription platform like Netflix or Hulu. Although some observers attributed YouTube’s failure to a saturation of…
Read MoreMake Money Mondays: Ethical Use of Law Firm Finance Companies
One of the best ways to make money for your law firm is to find money for your clients to pay your bills. In a previous post, I described a number of approaches to finding money including identifying fee-shifting statutes, available insurance policies, crowdfunding and third-party financing. Many lawyers confuse third-party financing with litigation financing in…
Read MoreFREE Digital and Online Marketing Cheatsheets – Download TODAY
As the year winds down, most of you are already making marketing resolutions for 2019: vowing that next year, you’ll finally start running Facebook ads or put an e-newsletter together or just figure out how to use LinkedIn more effectively. Sure, you can hire a company to market your practice, or outsource certain aspects of…
Read MoreMake Money Mondays: Recycle and Repurpose Your Firm’s Leftover Content
For some people, the leftovers are the best part of Thanksgiving. As much we look forward to the traditional feast of turkey, stuffing, cranberry sauce, potatoes, green bean casserole and pumpkin pie (along with whatever else your family includes in their menu), sometimes after all the anticipation, the traditional food can seem a bit too…
Read MoreMake Money Monday: Show Off Your Clients & Colleagues
For decades, the imaginary Christmastime world of Santa and elves and the North Pole settles into a real-time home in the acclaimed Macy’s Department Store’s annual Holiday Window Display. But in true 21-st century fashion, this year, Macy’s will play IRL host to another type of ethereal universe that exists only online: Facebook. According to…
Read MoreThe Experts Told Me To Network…But No One Will Respond to My Invitations to Meet. What Can I Do?
The Problem With Networking Advice When you started your firm, chances are that you were told to network using a system like this one: Step 1: Attend bar association events or CLEs and introduce yourself to colleagues and collect a business card or contact information. Step 2: Follow up with your new contacts by giving…
Read MoreMake Money Monday: Using Law Firm Technology To Make Your Practice Faster, Better & Cheaper.
Back in the day, better, faster and cheaper was unattainable for most lawyers. If clients wanted the job done quickly, they could expect to pay a premium while sacrificing quality. Meanwhile, clients paying bargain basement prices would get what they paid for: substandard quality delivered in an untimely manner. Today, not only has tech…
Read MoreMake Money Mondays: Mommy-Doggie Sweaters Show Why Niche Marketing Works
Over the weekend, I did a little shopping for a couple of inexpensive sweaters to wear on casual workdays at my office now that the cooler weather is likely to stick around. Casing the mall, I found a couple of possibilities under $25, but even then I couldn’t make up my mind. In each store,…
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3 Ways to Win Over a Judge Before Showing up in the Court
Long before entering a courtroom, you can improve your chances of winning by positively predisposing a judge to you and your case. Learn how here.