Marketing
Make Money Monday: Take a Page Out of Legal Zoom’s IPO With Subscription
As the saying goes in real estate, house value is all about location, location, location. To paraphrase from Legal Zoom’s recent IPO filing, legal services value is all about subscription, subscription, subscription. Driving that point home, Legal Zoom’s IPO filing uses the term subscription 275 times and discloses that fees from subscriptions account for over…
Read MoreMake Money Monday: Where You Need To Be Remote
Last week, the New York Times reported on a recent study by WalletHub which ranked each state on its suitability for remote work. The survey evaluated two primary factors: employer-friendly characteristics such as the number of people already working remotely and worker-specific features such as cost of electricity and Internet and average housing and lot sizes.…
Read MoreMake Money Monday With Our Free Clause of the Day
Did you know that your Retainer Agreement can make you money? That is, if you’re not using one of those stale, eight-page tomes chock full of legalese that clients can’t understand. Or one of those outdated forms from a retired lawyer that still references fax machines and billing rates for secretaries. Here’s the problem. There…
Read MoreMake Money Monday: One Minute Marketing
A lawyer colleague and Facebook friend recently posted a simple request: he asked whether we were aware that his firm handled employment and injury cases. At least half of the 40 respondents (myself included) knew that he handled one area but not the other. As a result of my colleague’s survey, I’ve now learned of…
Read MoreInaugural Practices
Yesterday, I took a long break to witness the historic inauguration of President Joseph Biden and Vice President Kamala Harris. There’s much to celebrate and learn from our new leaders including how men and women can work productively side by side. But more to the point, a new election means new opportunities for lawyers. I…
Read MoreHow to Compete in a Crowded Market
All too often, I hear lawyers bemoan their inability to compete in crowded markets. Often, they view the obstacles as a matter of cost. Lawyers either complain about the enormous expense of SEO to break through to the first page of Google in a competitive practice area, or about being undercut on price by other…
Read MoreMake Money Mondays: Puzzle Over How to Refresh the Old and Dull
When it comes to pandemic pastimes, there’s nothing more old school than the humble jigsaw puzzle. Though I did my share of puzzles as a kid, as did my daughters, I’ve never been a rabid fan. For starters, putting the puzzle together seemed like an awful lot of effort for something that’s later torn apart…
Read MoreMake Money Mondays: One a Day Wonders
In theory, we’re all aware of the power of one – like the power of writing one true sentence or lighting one candle instead of cursing the darkness, or one shot heard round the world that birthed a new nation. On the flip side, we’re also suspect of the value of one, because one can…
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