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Solo & Small Law Firms

Marketing

Delivery of Legal Services v. Delivery of Pizza: Tech Challenges Are the Same

pizza

Mom and pop pizza shops in Washington D.C. are having a tough time keeping their slice of the pie against larger, techno-powered chains in the age of conveyor-belt pizzas and delivery apps which cater to customers’ cravings for convenience, reports Washington City Paper. So why don’t smaller pizza owners fight back with tech of their…

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Make Money Mondays: How Not to Blog: A Reprisal

Seven years ago, I penned a post, How NOT to Blog at the now defunct Nolo Legal Marketing Blawg . Clearly, my influence is very limited because the offenses that I cited – from undated posts, lack of attribution, reliance on unpaid crowd-sourced content to make a buck and posts without links – remain common…

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Make Money Mondays: Virtual Meeting, Real Food

Never eat lunch alone, say master networkers like Keith Ferrazi. But in today’s hectic world, getting together for lunch is easier said than done.  Still, a lawyer’s got to eat, right? Enter an elegant solution to this common problem: eatNgage.com , a platform that lets you set up a virtual meeting, demo or webinar with…

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Say Something Nice

Let’s face it, marketing a solo or small law firm isn’t always candy canes and unicorns.  Face to face meetings or calls can lead to rejection or apologetic sorry-I-don’t-have-any-cases-to-refer-right-now while digital marketing efforts like blogging or social media or a spendy SEO campaign often result in crickets rather than clients. Marketing studies show that it…

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Make Money Mondays: Give a Little Away

My regular readers are well familiar with my obsession with farmers’ markets and the marketing lessons harvested therefrom. But this week’s marketing lesson from the Farmer’s Market about the value of giving a little away to draw more business later on – couldn’t be more timely in light of my upcoming FREE Webinar, Seven Figure…

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Make Money Mondays: Diversify Your Client Portfolio

If you’re not making the money you’d like, the most obvious solution is to find more clients. But before you start spending thousands of dollars on SEO, first take some time to think about what kinds of clients you need to find to create a sustainable practice.  This article by Morra Adams-Mele in Entrepreneur  breaks…

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Make Money Mondays: Is It Time to Recalibrate Your DIgital Marketing Tools?

Last week, a tweet from Keith Lee  confirmed that Avvo , the controversial lawyer review site planned to remove contact information from attorney profiles. Potential clients can still contact lawyers through a portal (no word about confidentiality precautions there) but lawyers must pay for a profile for contact information to appear directly.  Avvo’s new policy…

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200 Hours a Year Separate the Best Firms from the Rest – AI Can Bridge the Gap Fast

What separates very successful from unsuccessful law firms is merely 200 hours per year.  Consider the findings of the Thomson Reuters State of U.S. Small Law Firms 2017 Study which reveals that to achieve 1,800 billable hours a year.