Marketing
Make Money Mondays: Shift Work and Pandemic
As we roll into the second month of pandemic, many of us are slowly realizing that the crazy ad hoc schedules — with Parent No. 1 working 6 am through 10 am, then homeschooling junior while Parent No. 2 works, then swap at noon and so on — that we once viewed as stop gap…
Read MoreMake Money Mondays: Invest in Yourself
As we start on Week Number 4 of the pandemic lockdown, everyone is growing restless and nervous. For many solo and small firm lawyers, the reality of at least another month’s worth of case postponements and reduced intake has settled in. Meanwhile, if my personal email box is any indication, vendors, marketers and coaches galore…
Read MoreMake Money Monday: How Lawyers Can Make Zoom Bloom and Boom Rather Than Doom Online Marketing
By now, most lawyers are well-acquainted with Zoom, which has quickly emerged as a lifeline for lawyers attempting to re-establish a semblance of their former IRL online. As with any other marketing tools – whether Yellow Pages from days of yore to the web and social media, Zoom is just a medium for conveying content. …
Read MoreMake Money Mondays: Blinders On
As law firm owners and entrepreneurs, all of us are living under a cloud of unprecedented uncertainty and financial hardship. It’s stressful and scary and if you were to claim otherwise, I’d question your sanity. In the days and months to come, there will be time — plenty of it — to reposition your firm,…
Read MoreMake Money Mondays…or Not? Marketing in the Time of Covid-19
As Covid-19 spreads across the United States, so too, have all kinds of pitches and programs and promotions by law firms and the vendors who serve them. Some of these programs are free and purely informational – covering topics such as employers’ obligations and liability during a pandemic or the mechanics and ethics of getting…
Read MoreMake Money Mondays [late]: Tips for Generating Business While Waiting on a Long Line
This past Monday, I showed up bright and early at the United States Supreme Court hoping for a seat to view the argument in this case where my clients filed an amicus brief . Knowing that I would have considerable wait time, I tried to come up with ideas on how to spend it productively.…
Read MoreMake Money Mondays, Superbowl Edition: Always Bring Your Best Game No Matter Who’s Watching
Though I’ve never been much of a sports fan, football least of all, I feel compelled to turn on the Superbowl (if not watch it) just so that I can participate in Monday morning conversations. For that reason, I am probably the last person on earth to have learned about Katie Sowers, an assistant coach…
Read MoreMake Money Mondays: Say Hello to the Holiday Phone Call
With a late Thanksgiving, it’s hard to believe that we’re already two days into December – and just three weeks away from the start of holidays. So if you were planning on ordering and sending out personalized holiday cards, time is growing short. And believe it or not, that’s actually a good thing. I don’t…
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