Marketing

Post Update 7/8/19 noon: Apparently I spoke to soon in recommending a purchase of Marketing to the Affluent prior to reading it. I’ve been receiving some negative feedback from those who bought the book both about Kennedy’s political views as well as the organization of the material in the book and its value. I’ll read…

A recent study  from Pew Internet  found that 37 percent of U.S. adults mostly use a smartphone to access the Internet. That share has nearly doubled since 2013, when only 19 percent of Americans identified their phone as their primary advice for going online.  So why has the number of phone-internet connection increased? Forty-five percent…

Retail industries have long recognized that great customer service goes a long way towards retaining clients, encouraging favorable reviews and increasing overall revenues.   In fact, there’s a great article from Small Business Trends  that offers ten examples of customer service from brands that went the extra mile.  Now, not all of these ideas from…

Although summer conjures up visions of lazy weekends by the pool and hectic family vacations, for me, summer has always been the season to move discretionary projects off my checklist.  With many of the forums where I practice in recess for some or all of the summer and clients working short weeks, I often have…

Eight and a half long years ago, I suggested that solo and small law firms share their security practices with clients as an added selling point for their practices. Of course, back in 2010, many solos and smalls hadn’t yet started using the cloud, email was still considered relatively secure and paper-less and virtual law…

Today, the average life expectancy is 78.6 years for men and 81. 1 years for women. Yet while longevity increases, services that cater to older Americans have not – or at least not yet.   However, as Fast Company reports, the business of growing old is a 15 trillion dollar industry.  For lawyers, aging populations…