Marketing
Should You Install an Installment Payment Plan for Clients?
Recently, the New York Times reported on the growing popularity of “buy now, pay later” services that enable consumers to purchase online products and spread the cost into manageable, interest-free installments paid over several months. Although pay-later services comprise just 2 percent of payment options (a drop in the bucket compared to credit cards which…
Read MoreMake Money Monday: Be The Biggest in the World
Last month with the country reopening post-pandemic, on the eve of my 57th birthday, I embarked on a bucket-list trip to the Dakotas with Wyoming and Montana tossed in because why not? Compared to the East Coast where I reside, the west is more immense in every respect: big, endless sky, wide-open roads and days…
Read MoreMake Money Monday: Take a Page Out of Legal Zoom’s IPO With Subscription
As the saying goes in real estate, house value is all about location, location, location. To paraphrase from Legal Zoom’s recent IPO filing, legal services value is all about subscription, subscription, subscription. Driving that point home, Legal Zoom’s IPO filing uses the term subscription 275 times and discloses that fees from subscriptions account for over…
Read MoreMake Money Monday: Where You Need To Be Remote
Last week, the New York Times reported on a recent study by WalletHub which ranked each state on its suitability for remote work. The survey evaluated two primary factors: employer-friendly characteristics such as the number of people already working remotely and worker-specific features such as cost of electricity and Internet and average housing and lot sizes.…
Read MoreMake Money Monday With Our Free Clause of the Day
Did you know that your Retainer Agreement can make you money? That is, if you’re not using one of those stale, eight-page tomes chock full of legalese that clients can’t understand. Or one of those outdated forms from a retired lawyer that still references fax machines and billing rates for secretaries. Here’s the problem. There…
Read MoreMake Money Monday: One Minute Marketing
A lawyer colleague and Facebook friend recently posted a simple request: he asked whether we were aware that his firm handled employment and injury cases. At least half of the 40 respondents (myself included) knew that he handled one area but not the other. As a result of my colleague’s survey, I’ve now learned of…
Read MoreInaugural Practices
Yesterday, I took a long break to witness the historic inauguration of President Joseph Biden and Vice President Kamala Harris. There’s much to celebrate and learn from our new leaders including how men and women can work productively side by side. But more to the point, a new election means new opportunities for lawyers. I…
Read MoreHow to Compete in a Crowded Market
All too often, I hear lawyers bemoan their inability to compete in crowded markets. Often, they view the obstacles as a matter of cost. Lawyers either complain about the enormous expense of SEO to break through to the first page of Google in a competitive practice area, or about being undercut on price by other…
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