Marketing
Referrals Are Still the Hundred Million Dollar Standard for Lawyers Seeking Clients
Four years ago in a post at Above the Law, I described my informal poll of thirty Facebook group participants and found that the overwhelming majority identified personal referrals – either from other lawyers or former clients – as their top source of business. And a recent big win by a small Connecticut law firm…
Read MoreFREE Marketing CheatSheets for Law Firms
Are you overwhelmed by marketing options? Unsure whether marketing vendors are selling you a bill of goods? Trying to figure out what marketing will give you the best bang for the buck? You’re in luck. MyShingle has just updated our Marketing Cheatsheets where we’ve gathered the stats and who, what, when, where, why and how on…
Read MoreMake Money Mondays: Can Law Firms Use Nano Influencers for Marketing?
Three years ago when I first posted about lawyers using microinfluencers, TikTok was barely a blip on the marketing radar. Fast forward to today, and social media platforms like TikTok and Instagram reels are empowering nano influencers, defined by Influencer Marketing as influencers with active social profiles, but fewer than 10,000 followers. Brands are increasingly…
Read MoreIs Cold Calling for Lawyers Obsolete?
In the past, when I embarked on a new venture or needed to find work or referrals quickly, I’d typically make both warm calls (to colleagues I know) as well as cold calls to prospects who I might find in a specialty bar directory or on a law firm website. But as I ramp up…
Read MoreMake Money Mondays: Three Ways Lawyers CanTake to Tik Tok Without a Single Video
Back in May 2022, I posted about how solo and small lawyers are using TikTok to share their legal knowledge, opinions and a behind-the-scenes look at their practices. But as I’m learning from my own experimentation on TikTok, it can be difficult to post regularly enough to gain real traction or attract clients. Even so,…
Read MoreLawyers Make Money Mondays: Organize Micro-Events As A Post-Pandemic Bridge
As we near the halfway point of 2022, in-person conferences are back and fully in swing with many participants enthusiastically returning to events for the first time in two years. That said, expect a bumpy road ahead given the two thirds vaccination rate nationwide and recent reports of many large gatherings ending up as super…
Read MoreMake Money Monday: Should Lawyers Use TikTok?
In the past four years, the social media platform TikTok grew exponentially, now boasting a billion users a month averaging 850 minutes on the app. Interesting data, but should lawyers be using Tiktok? You might be inclined to respond “hell yes!,” particularly after seeing these examples of early adopting lawyers who’ve gone viral with several…
Read MoreMake Money Mondays: Buy Annette Choti’s Click Magnet
Fifteen years ago, I was one of the first handful of forward-looking lawyers to embrace the Internet as a tool for marketing a solo or small firm practice. For starters, robust websites, blogs and social media enabled lawyers to really engage and educate consumers in a far more meaningful way than a screaming CALL-YOUR-LAWYER 911!!…
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