Marketing
Should Your Law Firm Logo Include Scales of Justice?
When it comes to logos, turns out the design experts may have gotten it wrong, reports the Harvard Business Review . After nearly a decade of simple, text-based logos like Google or Paypal or non-descriptive marks like Uber, seems that customers prefer and put their trust in descriptive logos. A descriptive logo is what the…
Read MoreMake Money Monday: Automating Marketing Tips
For today’s Make Money Monday, here’s a quick summary of Gyi Tsakalakis’ talk Plus ca change, plus c’est la meme chose – discussing how lawyers can engage with consumers online, and offering some easy ways to implement. You can view the full video above. Gyi’s talk covers Mail Chimp (at 8:00) to send recurring communications,…
Read MoreMake Money Mondays: Act As If You Own The Place
Editor’s Note – Summer always has me reminiscing about vacations past – and one of my favorites was our family’s ten-day trip to London in the summer of 2008, where I returned with tons of marketing Lessons from London . But here’s the one that stands out most, and that’s worth thinking about whether you’ve…
Read MoreMake Money Monday: Look Ahead Or Be Left Behind
Recently in one of my online lawyers groups, an attorney lamented that her state bar association had made self-help forms available for family law litigants at no cost and in addition, had started conducting free trainings to help users complete the forms. The attorney reported that many of her family law attorney colleagues are up…
Read MoreMake Money Monday: Hold Your Own Prime Day
Last Monday and Tuesday, online behemoth Amazon held its fifth annual Prime Day, a shopping holiday of a sort where Amazon offers exclusive bargains and deals to Amazon Prime customers. The benefits of Prime Day are self-evident: Amazon can show appreciation for existing customers by offering deep discounts while racking up sales – to the…
Read MoreMake Money Mondays: Marketing to Millionaires
Post Update 7/8/19 noon: Apparently I spoke to soon in recommending a purchase of Marketing to the Affluent prior to reading it. I’ve been receiving some negative feedback from those who bought the book both about Kennedy’s political views as well as the organization of the material in the book and its value. I’ll read…
Read MoreMake Money Mondays: Make It Mobile
A recent study from Pew Internet found that 37 percent of U.S. adults mostly use a smartphone to access the Internet. That share has nearly doubled since 2013, when only 19 percent of Americans identified their phone as their primary advice for going online. So why has the number of phone-internet connection increased? Forty-five percent…
Read MoreMake Money Mondays: Improving Client Service
Retail industries have long recognized that great customer service goes a long way towards retaining clients, encouraging favorable reviews and increasing overall revenues. In fact, there’s a great article from Small Business Trends that offers ten examples of customer service from brands that went the extra mile. Now, not all of these ideas from…
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