Marketing
Make Money Mondays: Blinders On
As law firm owners and entrepreneurs, all of us are living under a cloud of unprecedented uncertainty and financial hardship. It’s stressful and scary and if you were to claim otherwise, I’d question your sanity. In the days and months to come, there will be time — plenty of it — to reposition your firm,…
Read MoreMake Money Mondays…or Not? Marketing in the Time of Covid-19
As Covid-19 spreads across the United States, so too, have all kinds of pitches and programs and promotions by law firms and the vendors who serve them. Some of these programs are free and purely informational – covering topics such as employers’ obligations and liability during a pandemic or the mechanics and ethics of getting…
Read MoreMake Money Mondays [late]: Tips for Generating Business While Waiting on a Long Line
This past Monday, I showed up bright and early at the United States Supreme Court hoping for a seat to view the argument in this case where my clients filed an amicus brief . Knowing that I would have considerable wait time, I tried to come up with ideas on how to spend it productively.…
Read MoreMake Money Mondays, Superbowl Edition: Always Bring Your Best Game No Matter Who’s Watching
Though I’ve never been much of a sports fan, football least of all, I feel compelled to turn on the Superbowl (if not watch it) just so that I can participate in Monday morning conversations. For that reason, I am probably the last person on earth to have learned about Katie Sowers, an assistant coach…
Read MoreMake Money Mondays: Say Hello to the Holiday Phone Call
With a late Thanksgiving, it’s hard to believe that we’re already two days into December – and just three weeks away from the start of holidays. So if you were planning on ordering and sending out personalized holiday cards, time is growing short. And believe it or not, that’s actually a good thing. I don’t…
Read MoreMake Money Mondays: Embrace Constraints
Many lawyers view lack of resources as an obstacle to starting or growing a law practice. And they’d be right to some extent. After all, it’s far easier and less stressful to start a law practice with a deep pocket full of money to fund prime office space, administrative help and professional marketers and coaches…
Read MoreMake Money Mondays: One Price Doesn’t Fit All
Most lawyers would never admit that they pretty much charge the same price for everything. For example, one lawyer might argue that his rates are only $250/hr – a real bargain as compared to so-and-so down the street who bills out at $500. Yet I’d be willing to bet that even with the one lawyer…
Read MoreMake Money Mondays: Vetting the Veterans’ Niche
In honor of Veteran’s Day, today’s Make Money Mondays salutes a unique niche practice area: veterans’ owned businesses. According to the recent surveys, there are 2.52 million veteran majority-owned businesses in the United States that collectively generated $1.14 trillion in revenues last year. Most vet businesses are small with 54 percent having 1-4 employees, and…
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