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Solo & Small Law Firms

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Make Money Mondays: Say Hello to the Holiday Phone Call

With a late Thanksgiving, it’s hard to believe that we’re already two days into December – and just three weeks away from the start of holidays. So if you were planning on ordering and sending out personalized holiday cards, time is growing short.  And believe it or not, that’s actually a good thing. I don’t…

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Make Money Mondays: Embrace Constraints

Many lawyers view lack of resources as an obstacle to starting or growing a law practice.  And they’d be right to some extent. After all, it’s far easier and less stressful to start a law practice with a deep pocket full of money to fund prime office space, administrative help and professional marketers and coaches…

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Make Money Mondays: One Price Doesn’t Fit All

Most lawyers would never admit that they pretty much charge the same price for everything.  For example, one lawyer might argue that his rates are only $250/hr – a real bargain as compared to so-and-so down the street who bills out at $500.  Yet I’d be willing to bet that even with the one lawyer…

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Make Money Mondays: Vetting the Veterans’ Niche

In honor of Veteran’s Day, today’s Make Money Mondays salutes a unique niche practice area: veterans’ owned businesses.  According to the recent surveys, there are 2.52 million veteran majority-owned businesses in the United States that collectively generated $1.14 trillion in revenues last year. Most vet businesses are small with 54 percent having 1-4 employees, and…

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Make Money Monday: Follow Up On Conferences

As I explained in my Marketing By the Numbers video, 80 percent of people fail to follow up with contacts and leads from conferences. That’s unfortunate considering the time and expense that many conferences entail.  So I was excited to stumble upon a free resource from Hub Spot —14 FREE email templates  that you can…

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Should Your Law Firm Logo Include Scales of Justice?

When it comes to logos, turns out the design experts may have gotten it wrong, reports the Harvard Business Review .  After nearly a decade of simple, text-based logos like Google or Paypal or non-descriptive marks like Uber, seems that customers prefer and put their trust in descriptive logos. A descriptive logo is what the…

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Make Money Monday: Automating Marketing Tips

For today’s Make Money Monday, here’s a quick summary of Gyi Tsakalakis’ talk Plus ca change, plus c’est la meme chose  – discussing how lawyers can engage with consumers online, and offering some easy ways to implement. You can view the full video above. Gyi’s talk covers Mail Chimp (at 8:00) to send recurring communications,…

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Make Money Mondays: Act As If You Own The Place

Editor’s Note – Summer always has me reminiscing about vacations past – and one of my favorites was our family’s ten-day trip to London in the summer of 2008, where I returned with tons of marketing Lessons from London . But here’s the one that stands out most, and that’s worth thinking about whether you’ve…

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