Do you remember your first? For me, it was an accomplished older gentleman who had worked for various contractors on marine-related projects and now hoped to start a non-profit organization to support educational activities on ocean thermal energy.  We met at a lunch that I hadn’t intended to attend – the venue was an hour…

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speak up

I came across this great story about  Penzeys Spices, a family-owned, national spice retailer that has spent over $700,000 on Facebook ads supporting President Trump’s impeachment.  At a time when businesses face backlash even over a celebrity spokesperson’s views or donations to certain causes, company owner Bill Penzey’s bold statements have likewise cost him business…

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A recent  study by  Deloitte  reveals what today’s consumers want – and sad to say, it’s not anything that remotely resembles what today’s law firms offer.   Take a look at this summary chart from the report – and let’s run through how law firms stack up: Value, Availability, Convenience and Ease  Consumers’ top three…

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Most clients come to us at the darkest hour of their lives. Some have reached the end of long marriages that they struggled unsuccessfully to keep intact, others have put up with degrading harassment on the job until they can take it no more while others face years in prison.  Even those clients who retain …

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Lots of lawyers make a big deal about sending Thanksgiving cards to stand out from the rush of holiday cards. Trouble is, even TurkeyDay greetings have become oversaturated. Starting next week, I’ll receive at least five or six autumn-themed cards with leaves or Pilgrims, wishing me a Happy Thanksgiving with at best, a personal signature…

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This week’s first PowerHour was Update Your Profile  – so you may be wondering why testimonials weren’t covered in that post. But while it’s true that there’s some overlap, testimonials are important in many other contexts other than online profiles – and for some profiles – such as LinkedIn, testimonials (at least from former clients)…

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Most of today’s clients have grown accustomed to a frictionless customer experience long before they ever step foot over our office threshold or log in to an online client portal. Most likely, within hours of their first encounter with a lawyer, today’s client has tapped the screen on their phone to summon a car from…

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