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Solo & Small Law Firms

Ethics & Malpractice Issues

Beware of Buying A Competitor’s Name To Market Your Law Practice

Can lawyers use a competitor’s name as a keyword to market their own law practice? Although Google allows law firms’ to purchase competitors’ names as keywords, at least two states — North Carolina  and South Carolina  —  forbid this practice, finding it inherently deceptive. By contrast,  Florida  and Texas  —allow lawyers to use keywords to…

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Why State Bar Regulation of For-Fee Referral Services Is A Very, VERY Bad Idea

Last week, the Illinois Attorney Registration and Disciplinary Commission (IARDC) issued a report that recommends allowing attorneys to participate in for-profit referral and matching services, and seeks public comment on a proposed framework for regulating for-profit referral companies and participating attorneys.  The IARDC’s approach has been hailed as a favorable development by some, and for sure,…

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Legal Ethics Are the Least of Lawyers’ Problems When Doing Business Online

Ethics Lawyer Conduct Online

In a digital world, legal ethics are no longer the center of the universe. Today, lawyers who advertise or engage in business online are subject to four distinct pillars of governance. First, there’s the law of the online world. That includes the  Federal Trade Commission Act  enforced by the FTC to prevent deceptive trade practices  and…

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200 Hours a Year Separate the Best Firms from the Rest – AI Can Bridge the Gap Fast

What separates very successful from unsuccessful law firms is merely 200 hours per year.  Consider the findings of the Thomson Reuters State of U.S. Small Law Firms 2017 Study which reveals that to achieve 1,800 billable hours a year.