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Solo & Small Law Firms

Ideas & Tips

The Founding Fathers and the Future of Law

This past week, a rather vigorous Twitter debate over whether ethics regulators should characterize and regulate benign lawyer matching platforms as for-profit referral organizations was ultimately shut down with cries for “collaboration” and let’s all work together kumbaya-style to find a system that works for everyone and promotes access-to-justice besides.  Leaving aside whether it’s realistic…

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Is It Time to Pivot Your Practice?

Many of today’s most recent Internet successes – like Uber or AirBnB started out differently from what they’ve become. Uber’s original intent was to operate an on-demand limousine service for business travelers, but today, has morphed into a ride sharing platform used by consumers. Air BnB began as a way to help budget-conscious travelers find a room…

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Celebrate #GivingTuesday: Give or Serve

According to Wikipedia,Giving Tuesday : refers to the Tuesday after U.S. Thanksgiving in the United States. It is a movement to create an international day of giving at the beginning of the Christmas and holiday season.  Giving Tuesday was started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism in the post-Thanksgiving season (Black…

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Four Actions to Take Before the End of the Year

This week’s theme is “Annuals: Four Actions That Your Law Firm Should Take before the End of the Year.”  These actions reflect a mix of business and pleasure; profit and pro-bono. No matter which of these you choose to implement and no matter what kind of year you’ve had so far, all of these measures…

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PowerHour No. 4: Be A Statistic

Penning a blog post or article is a common suggestion for using an extra hour of time. It’s not a bad idea either if you have a good idea for a post that will gain some traction or that can be republished at a popular site.  Unfortunately, with so much content created on a daily…

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PowerHour No. 2: Seasonal Business Cards

’Tis the season for seasonal marketing . For the twentieth year running, Starbucks will feature holiday-themed coffee cups which debuted in early November . Other brands similarly gussy up packaging  for the holidays. So why don’t lawyers? I’m not suggesting that lawyers don holiday clothing – like  garish Christmas sweaters  or festive jewelry . That…

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Sponsored Content

How Do Clients Find Their Lawyers?

There are many ways a potential client may find you, but which channels should your law firm be focusing its marketing strategy on?