Ideas & Tips

Many of today’s most recent Internet successes – like Uber or AirBnB started out differently from what they’ve become. Uber’s original intent was to operate an on-demand limousine service for business travelers, but today, has morphed into a ride sharing platform used by consumers. Air BnB began as a way to help budget-conscious travelers find a room…

Six years ago, I questioned why self-scheduling options for clients hadn’t been as successful for the legal professions as for other industries. I came up with a couple of theories: scheduling platforms that weren’t quite ready for prime-time and inadequate information on lawyers’ websites about the potential cost of an initial phone or in-person consultation.…

According to Wikipedia,Giving Tuesday : refers to the Tuesday after U.S. Thanksgiving in the United States. It is a movement to create an international day of giving at the beginning of the Christmas and holiday season.  Giving Tuesday was started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism in the post-Thanksgiving season (Black…

This week’s theme is “Annuals: Four Actions That Your Law Firm Should Take before the End of the Year.”  These actions reflect a mix of business and pleasure; profit and pro-bono. No matter which of these you choose to implement and no matter what kind of year you’ve had so far, all of these measures…

Penning a blog post or article is a common suggestion for using an extra hour of time. It’s not a bad idea either if you have a good idea for a post that will gain some traction or that can be republished at a popular site.  Unfortunately, with so much content created on a daily…

’Tis the season for seasonal marketing . For the twentieth year running, Starbucks will feature holiday-themed coffee cups which debuted in early November . Other brands similarly gussy up packaging  for the holidays. So why don’t lawyers? I’m not suggesting that lawyers don holiday clothing – like  garish Christmas sweaters  or festive jewelry . That…

This past weekend, as the clocks fell back we gained an extra hour. And since it usually takes a couple of days to acclimate to the time change, most of us ought to be able to take advantage of that extra hour each day this week. So this week, the theme of MyShingle is “The…

The Harvard Business Journal reports that companies like Uber and Air BnB – new entrants to regulated incumbent markets –  are gaining success in breaking down barriers by mobilizing customers to become political advocates. For example, Uber has used online petitioners to demonstrate consumer and voter support for its services in cities where it has…