Inspiring, Celebrating & Empowering
Solo & Small Law Firms

Posts by Carolyn Elefant

Making Sure Your Law Firm Goes Down in History

Some law firms make history, others write their own history.  At least, that’s what I gathered from this Humphrey Keenlyside’s article  in Bloomberg, discussing the apparent tradition of large law firms producing an auto-biography of a sort, tracing a firm’s history from its humble beginnings to its current powerhouse status. Kennlyside writes that law firm…

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A How To Guide on Using the MyShingle Online Legal Job Board

Last week, MyShingle soft-launched our online Job Fair for Solo or Small Law Firms seeking to hire law students or new lawyers as interns, clerks or associates or for temporary or project-based work; Legal Tech Companies looking for new lawyer hires, or for interns, beta testers, secondments, advisors or board members; and Law Students and…

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Make Money Mondays: Seasonal Marketing – Summer Specials

I’ve written previously about the concept of seasonal marketing  for law firms – that is, offering limited-time services that have some connection with a holiday or season. So for example, around Memorial Day or Veteran’s Day, a law firm might offer discounted services to veterans. Of course, seasonal marketing can go awry also – as…

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Google’s FREE Primer App Puts Many Pricey Legal Marketers To Shame.

I’m not sure how I missed it, but at the end of 2015, Google formally launched Primer , a free, sleek app that delivers bite-sized marketing lessons to help companies of all sizes build their businesses. Since then, Google has continued to update the app with new tutorials for small businesses developed by national experts…

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Why Lawyers Must Always Be Sure To Have Clean Briefs

Earlier this week, while I was running word searches though the legislative history of a statutory provision (using Hein Online, one of the many resources available through the amazing Jenkins Law Library ), I stumbled across some language that seemed awfully familiar. When I clicked on the term, I was taken to the written testimony…

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