Carolyn Elefant
Make Money Mondays: Can Law Firms Use Nano Influencers for Marketing?
Three years ago when I first posted about lawyers using microinfluencers, TikTok was barely a blip on the marketing radar. Fast forward to today, and
FIndlaw Finds a Way To Compete Head to Head With the Lawyers Who Pay Its Bills
With the legal tech market now valued at $27.6 billion, it was only a matter of time before a company serving lawyers would succumb to
How Much Do Solo and Small Firm Lawyers Earn?
How Much Do Solos Earn? An Excerpt from Solo by Choice: Among its expansive topics, Solo by Choice briefly covers what solos earn – a
Key Trends in Client Service That Lawyers Need to Know
Though it seems counter-intuitive, these days, top client service depends more on digital engagement and self-service options than personal human interaction. At least that’s one
Is Cold Calling for Lawyers Obsolete?
In the past, when I embarked on a new venture or needed to find work or referrals quickly, I’d typically make both warm calls (to
Let’s Crowdsource State Ethics Rules on Flat Fees for Lawyers (Part II)
Flat fees make life easy for clients. No lengthy bills to review, no sticker shock about the ultimate cost. Just one price for getting the
To Trust or Not To Trust: What to Do With Flat Fees? (Part I)
Some lawyers refuse to experiment with flat fee billing – not because of confusion over how to set prices or concerns over under-charging — but
Make Money Mondays: Three Ways Lawyers CanTake to Tik Tok Without a Single Video
Back in May 2022, I posted about how solo and small lawyers are using TikTok to share their legal knowledge, opinions and a behind-the-scenes look