Carolyn Elefant
FREE Marketing CheatSheets for Law Firms
Are you overwhelmed by marketing options? Unsure whether marketing vendors are selling you a bill of goods? Trying to figure out what marketing will give
Make Money Mondays: Can Law Firms Use Nano Influencers for Marketing?
Three years ago when I first posted about lawyers using microinfluencers, TikTok was barely a blip on the marketing radar. Fast forward to today, and
FREE Professional Photos for Lawyer Owners The First Monday in October at SCOTUS
EVENT CANCELLED With the first Monday in October fast approaching, many of us solo and small firm lawyers look ahead to a divided Court that
FIndlaw Finds a Way To Compete Head to Head With the Lawyers Who Pay Its Bills
With the legal tech market now valued at $27.6 billion, it was only a matter of time before a company serving lawyers would succumb to
How Much Do Solo and Small Firm Lawyers Earn?
How Much Do Solos Earn? An Excerpt from Solo by Choice: Among its expansive topics, Solo by Choice briefly covers what solos earn – a
Key Trends in Client Service That Lawyers Need to Know
Though it seems counter-intuitive, these days, top client service depends more on digital engagement and self-service options than personal human interaction. At least that’s one
Is Cold Calling for Lawyers Obsolete?
In the past, when I embarked on a new venture or needed to find work or referrals quickly, I’d typically make both warm calls (to
Let’s Crowdsource State Ethics Rules on Flat Fees for Lawyers (Part II)
Flat fees make life easy for clients. No lengthy bills to review, no sticker shock about the ultimate cost. Just one price for getting the