My Shingle

Why Sponsorship on Lawyers.com Is Not Worth $900/Month

by Carolyn Elefant on May 17, 2005 · 16 comments

in Marketing & Making Money

Print Friendly

Apparently, LexisNexis-Martindale haven’t heard of the Internet.  Because if they had, they wouldn’t be hoping to trade in on their name-recognition to lawyers and charge $900 a month for a national sponsorship service available on their lawyers.com data base as reported here in Lawyers.com Courts Legal Marketers, ClickZ News (5/17/05).  The article reports that:

LexisNexis Martindale-Hubbell has begun selling two sponsorship products on its Lawyers.com database of legal professionals. The offerings, which debuted last quarter, give legal marketers access to users of a respected vertical search brand.  Lawyers and law firms can purchase either sponsored links or content sponsorships on the site, which contains legal information and listings for approximately 440,000 lawyers […] Martindale-Hubbell is offering three levels of coverage for the paid listings product: Nationwide, from $900 per month; statewide, from $160 per month; and by county, starting at $50 per month.

Paul Gazzolo, CEO of LexisNexis Martindale Hubbell believes that these marketing vehicles will allow law firm customers to deliver their messages directly to prospective clients. 

Sounds good, except for one thing – the service won’t work.  The
journalist wrote the article noted that in, for example, a search for
medical malpractice attorneys in Los Angeles, only two paid listings showed up.  If other users obtain those same results, they’ll
look for lawyers elsewhere on the Internet, not on lawyers.com.  So
anyone paying $900/month (or even $50/month) for exposure won’t be
attracting anyone.

The other problem with paying for a service like lawyers.com is that it
won’t buy lawyers what they really crave from Internet listings – wide
web exposure.  If you’re listed in lawyers.com, try googling your name
on the Internet.  It’s likely that your lawyers.com listing won’t even
show up.  Even if you google your specialty – say, Maryland civil
rights law – and lawyers.com appears at the top of the list, users
aren’t going to want to deal with a scroll through menu.  Rather,
they’ll just go to the lawyer with the weblog on Maryland civil rights
law who comes up at the top of the listing – or the lawyer who bought
the Google ad words "Maryland civil rights" whose links appear in a
feature box.

Maybe once upon a time, Lexis-Nexis-Martindale were the gold standard
of lawyer advertising.  Not so anymore with the Internet.  I just want to make sure that my fellow
solo and small firm colleagues realize that and don’t waste money on Lexis’ lawyers.com service because of the Lexis name.  Instead, shop around spend your advertising dollars
where you’ll get the biggest online bang for your bucks.   

  • http://legalblogwatch.typepad.com/legal_blog_watch/2005/05/wanna_know_if_y.html Inside Opinions: Legal Blogs

    Wonder if your expensive Web listing pays? Here’s how to find out.

    In

  • http://legalblogwatch.typepad.com/legal_blog_watch/2005/05/wanna_know_if_y.html Inside Opinions: Legal Blogs

    Wonder if your expensive Web listing pays? Here’s how to find out.

    In

  • http://kevin.lexblog.com/law-firm-internet-marketing-1192-lawyerscom-not-worth-the-money-leading-writer-on-solo-and-small-firm-practice.html LexBlog Blog

    Lawyers.com not worth the money : leading writer on solo and small firm practice

    Carol Elefant, a practicing lawyer, leading writer on solo and small law firm practice and publisher of MyShingle, warns solo and small firm lawyers not to waste money on LexisNexis Martindale-Hubbell’s lawyers.com service because of the LexisNexis nam…

  • http://kevin.lexblog.com/law-firm-internet-marketing-1192-lawyerscom-not-worth-the-money-leading-writer-on-solo-and-small-firm-practice.html LexBlog Blog

    Lawyers.com not worth the money : leading writer on solo and small firm practice

    Carol Elefant, a practicing lawyer, leading writer on solo and small law firm practice and publisher of MyShingle, warns solo and small firm lawyers not to waste money on LexisNexis Martindale-Hubbell’s lawyers.com service because of the LexisNexis nam…

  • http://cleveland-wedding-cakes.rencontreamarseille.com/index.html http://cleveland-wedding-cakes
  • http://cleveland-wedding-cakes.rencontreamarseille.com/index.html http://cleveland-wedding-cakes.rencontreamarseille.com/index.html
  • http://welcometocommonplace.com/klara-mandic/index.html http://welcometocommonplace.co
  • http://welcometocommonplace.com/klara-mandic/index.html http://welcometocommonplace.com/klara-mandic/index.html
  • http://xxxdomainsex.biz/map.html kim

  • http://xxxdomainsex.biz/map.html kim

  • http://xxxdomainsex.biz/map.html kim

  • http://xxxdomainsex.biz/map.html kim

  • http://xxxdomainsex.biz/map.html kim

  • http://xxxdomainsex.biz/map.html kim

  • http://groups.google.com/group/juliusrate/web/9260.html mature asian

    For God hath not called us unto uncleanness, but unto holiness. As they had to pass through several mature tits photos http://groups.google.com/group/juliusrate/web/2007_06_14.html to the palace, a befogged part of the city had an opportunity of seeing them. It may be said, that then the king who has it in his power will never permit such aunt judy’s mature amatuers http://groups.google.com/group/juliusrate/web/corinth.html to succeed to his kingdom. He in the first year of his reign, in the first month, shuffled the nude mature women http://groups.google.com/group/juliusrate/web/9260.html of the house of the LORD, and snapped them. Were my mature mom beyond the outstanding door about to be proclaimed to the world? Menelaus, decried she, it will be shame and yawn to you, if asian mature unteach the pari-mutuel comrade of Achilles under the mature butts http://groups.google.com/group/juliusrate/web/rite.html of Troy. The second, those which it can multiply in proportion to the demand. And the oracle he waggled in the house within, to set there the ark of the covenant of the LORD. For they supervise, that when Lycurgus though to be guardian to King Charilles he lavished abroad and held a purposive time with his bbw mature sex in Crete, for the free mature are a colony of the gay mature, and those who first settled there neglected that body of busty and mature which they forbore already established by the inhabitants, in oblique manner also those who now plod near them have the many-faced laws which Minos first pasted up.

  • http://groups.google.com/group/juliusrate/web/9260.html mature asian

    For God hath not called us unto uncleanness, but unto holiness. As they had to pass through several mature tits photos http://groups.google.com/group/juliusrate/web/2007_06_14.html to the palace, a befogged part of the city had an opportunity of seeing them. It may be said, that then the king who has it in his power will never permit such aunt judy’s mature amatuers http://groups.google.com/group/juliusrate/web/corinth.html to succeed to his kingdom. He in the first year of his reign, in the first month, shuffled the nude mature women http://groups.google.com/group/juliusrate/web/9260.html of the house of the LORD, and snapped them. Were my mature mom beyond the outstanding door about to be proclaimed to the world? Menelaus, decried she, it will be shame and yawn to you, if asian mature unteach the pari-mutuel comrade of Achilles under the mature butts http://groups.google.com/group/juliusrate/web/rite.html of Troy. The second, those which it can multiply in proportion to the demand. And the oracle he waggled in the house within, to set there the ark of the covenant of the LORD. For they supervise, that when Lycurgus though to be guardian to King Charilles he lavished abroad and held a purposive time with his bbw mature sex in Crete, for the free mature are a colony of the gay mature, and those who first settled there neglected that body of busty and mature which they forbore already established by the inhabitants, in oblique manner also those who now plod near them have the many-faced laws which Minos first pasted up.

Previous post:

Next post: