This article, Long Law Firm Names Grow Short and Snappy (Sascha Pfeiffer, Boston Globe), 9/28/05 reports on an issue that doesn’t affect us solos at all: how to reduce the number of names in a firm’s moniker. According to the article, some firms are reducing multiple names to a mere letter – like Orrick, which for whatever reason, wants to refer to itself as O (as an aside, the Big O logo at Orrick’s website resembles a zero. Whose idea was that anyway?).
Related posts:
- Biglaw Free and the Solo
- New Shingles List
- Still An Uphill Battle In Getting Clients to Hire Solos, But There’s A Fix
- Did Partner-ese Cause $90 Million in Malpractice?
- Malpractice Isn’t Only A Small Firm Problem
