There’s been some discussion on some of the listserves that I frequent about the Brodsky Law Firm which competes, proudly and flagrantly, on price alone. Predictably, Brodsky’s strategy has generated a slew of remarks like “you get what you pay for” or comments critical of this “race to the bottom,” but I see things a little differently.
Moreover, I’m troubled when lawyers don’t show any concern for the
rapidly increasing cost of legal services. Let’s face it, lawyers are
expensive, hourly rates are skyrocketing and we need to recognize that
many clients are simply not able to afford adequate legal services.
I’m not saying that lawyers ought to perform pro bono or cut rates or
work for free, but we shouldn’t criticize those lawyers willing to fill
a gap that we ourselves are not willing to serve. In fact, if given
the choice between a lawyer or a We the People provider offering $200
bankruptcies or $99 incorporations, I’d choose the lawyer any day of
Now that doesn’t mean that I’m impressed with the Brodsky Law Firm site. It raises some red flags, including the absence of a lawyer bio at the site. And I’m not certain that one lawyer could offer such a diverse menu of services. But the firm is definitely targeting a need, particularly in a high priced jurisdiction like New York. I don’t think we ought to be critical unless we’re willing to provide those services ourselves.